Campaign Premiered on Golf Channel; Outdoor Billboards Running in Pittsburgh During U.S. Open Week
(ORLANDO, Fla.) – Understanding golfers’ passion and connection to the game provides the theme of GolfNow's newest television campaign titled “I GolfNow.” Beginning with a series of spots created for television (spot premiering on Golf Channel today can be seen HERE,) the campaign also will extend to print, digital, outdoor, as well as events and social media.
“We’re keenly aware that golfers’ connection to the game is unique among sports, and part of our mission is to help them stay connected,” said Jeff Foster, senior vice president, GolfNow. “No one else offers the value, selection, convenience, rewards and peace of mind with ‘Worry-Free Tee Times’ than we do, which make it easier for anyone to play golf.”
In the premiere spot, a golfer expresses his love for the game but explains that he has other priorities in his life and GolfNow helps him easily connect with the game at times that best fit his schedule – stating “My golf revolves around my life.”
The “I GolfNow” creative also is being displayed to fans of the U.S. Open in outdoor billboards around the city of Pittsburgh this week, on Routes 28 and 30.