Tuesday, June 21, 2011
BEYOND VUARNET ... NIVO
(Montréal) - The name Vuarnet has long been synonymous with elegance and style in women’s sportswear. For 2012, Lanctôt is incorporating the very best of Vuarnet to create new energy and excitement under one brand: NIVO.
Since its 2007 debut, NIVO has introduced selection, technical innovation, and fresh interpretations to the one collection designed for women who always express their style and athletic ability. Inspired by timeless European design and complimented by modern North American flair, NIVO sets the sportswear standard for active and fashion conscious women.
“NIVO is designed with the athletic woman in mind whether she is on the golf course, or on the town,” said Diane Lanctôt, President of Lanctôt Ltée. “Vuarnet’s commitment to excellence, and style inspired by function and performance, will continue to find full expression in the NIVO brand.”
An avant-garde yet timeless sense of fashion
Known throughout women’s golf for its fashion-leading collections, NIVO combines avant-garde style with winning sportswear design and brings them to life. With signature flair, NIVO is performance driven and fashion inspired.
“We support ladies on the LPGA Tour and LPGA Futures Tour, and are proud partners of rising LPGA Tour star Jimin Kang,” Lanctôt added. “By incorporating Vuarnet into NIVO, we are positioned to focus more of our resources on growing NIVO through brand exposure and category expansion.”
Luminous colours, vibrant hues, and exciting combinations are the signature of each NIVO collection. With the athlete in mind, the styles, fabrics, and cuts are always comfortable and not only allow, but encourage freedom of movement. As importantly at NIVO, leading edge technology is incorporated to enhance fashion and performance. The Collection is available in the finest specialty stores and golf shops across North America and Australia.
For more information on Lanctôt Ltée visit www.rlanctot.com. To view the 2011 NIVO Collection visit www.nivosport.com or http://www.facebook.com/pages/Nivo-Sports/224539695639.