Sunday, November 10, 2019

Nicklaus Companies Announces License with Smathers & Branson

"Golden Bear" to be featured on high-end accessories line

(Palm Beach Gardens, Fla.) - Nicklaus Companies and Smathers & Branson-the greatest name in golf and the leading manufacturer of custom needlepoint accessories-have signed a licensing agreement for a collection of Jack Nicklaus branded products. The collection showcases the iconic Jack Nicklaus and Golden Bear logoed trademarks, and they will be available in green-grass shops, resorts, and specialty stores across the country. The first products to debut in the Nicklaus Collection include belts, bar wear, and key fobs.

"Jack Nicklaus is one of the most respected names and brands in the game and in sports, and we are proud to be a partner," said Chris Piper, Smathers & Branson. "The Golden Bear trademark is recognized around the world, and we have created a special Nicklaus Collection that will feature this iconic logo and be available at green grass shops, special stores, and online."

Smathers & Branson begun while founders Peter Carter and Austin Branson were college roommates 15 years ago with a line of attractive needlepoint belts crafted by skilled artisans. The company has since expanded into putter headcovers, key fobs, hats, wallets, and other high-end accessories bearing needlepointed logos, names, and images. Its other licensees include some of the most prestigious organizations in sports, among them the NFL, NBA, Major League Baseball, and NCAA.

"What Peter and Austin have created at Smathers & Branson in such a short time is simply remarkable," said Andy O'Brien, Senior Vice President of Marketing, Licensing & Communications at the Nicklaus Companies. "The high-end quality and obviously very popular products are the perfect fit for our brand and a key part of our expansion into more lifestyle products around the world."

For additional information about Smathers & Branson, access the web site at To learn more about Nicklaus Companies, go to

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