Tuesday, October 8, 2019
Golf Life Navigators Introduces ‘Membership Sales Solutions’ Driven by Proprietary Consumer Data
The unique and forward-looking program is a sales system with many aspects that, if desired, can be implemented, customized and fully functional within 24 hours. The program assists private clubs in automating their existing sales systems, improving salesperson performance, as well as devising and systemizing personally tailored visits for prospective members.
Other prominent features of the Membership Sales Solutions Program include social media and digital marketing, website evaluation and recommendations, as well as executive candidate searches and prospect experience audits. The unique “Prospect Experience Audits” act as a “secret shopper” highlighting aspects where clubs both thrive and need improvement in turning tours into members.
“The private club industry sales process is evolving from relying on referrals to needing a professional marketing and sales department,” says Tim Rowe, GLN’s general manager and director of sales. “Our consumer data gathered through our ProGuide3 Golf Lifestyle Questionnaire informs our membership sales solutions helping private clubs create positive and memorable prospect visit experiences, which result in increased memberships and revenue.”
A month ago, GLN released its new consumer buying trends report showcasing industry defining data for golf communities and the private club sector. Among the key highlights of this compelling report: 94% of buyers indicate the practice facility is the top-ranked amenity within the golf operation; 46% of buyers indicate a preference to live outside the gates of golf communities, a 4% uptick since 2018; and women value the private club investment aspect as five times more important than the men surveyed.
Based in South Florida with an active presence across the U.S., GLN showcases “best-matched” potential members with golf and country club options in Florida, Arizona, North Carolina, South Carolina, Virginia, California, Texas and Georgia. GLN’s real estate experts, Golf Life Properties, identify primary and secondary residences in golf and non-golf communities.
GLN’s next generation of its marketplace provides unprecedented flexibility and access to its platform for clubs seeking exposure and connection with highly qualified prospective members. The updated GLN marketplace now features three levels of participation to provide clubs with an experience tailored to their membership recruitment needs: Marketplace Entry and Marketplace Link. Marketplace Pro will be GLN’s premier level offering clubs a series of data and analytics programming.
More information: www.golflifenavigators.com 800.447.8707.