(RALEIGH, NC) – Secondary-market expert Global Value Commerce – owner and operator of the world’s largest e-commerce platform for pre-owned golf equipment and new golf gear – has selected Buffalo.Agency to manage an integrated marketing program.
Buffalo will consult on brand strategy and customer data marketing, and turnkey public relations for the 16-year-old GVC and its GlobalGolf.com, 3Balls.com, GolfShoesOnly.com and TaylorMadeGolfPreOwned.com marketplaces.
The company’s PGA Value Guide catalogs vast product information, sets industry standards on pricing and is used by millions of golfers to calculate cash or credit for their trade-ins. Its PGA Trade-in-Network boasts more than 7,000 PGA Professionals who monetize golf club inventory, including exchanges, demos, un-hit overstock and more.
Based in its Raleigh, NC headquarters, GVC employs a team of 10-plus PGA members that advises customers about how different types of equipment can make them better players. Distribution centers in North Carolina and Utah total 100,000 square feet and more than 400,000 units at any given time.
“Even high-net-worth golfers are prudently buying pre-owned products to unapologetically save money,” says Ed Byman, CEO of GVC. “We enjoy a compelling supply-demand story that Buffalo will package and share industry-wide and with golfers seeking high-performance, brand-name clubs at irresistible prices.”
“GVC has brought structure and stability to how golf equipment is bought, sold and traded online at fair market value,” says Rich Katz, Managing Director of Buffalo.Agency that specializes in golf, sport and lifestyle sectors. “Here’s to increasing already robust sales and, at the macro level, contributing to golf’s vitality for generations to come.”
America’s recession led to a sharp rise in secondary-market shopping, and pre-owned golf clubs are catching up to new product sales. Golfers’ changing physiologies and biomechanics require most to switch at least two clubs every two years. Add substantial growth of consumers’ “deal” mentalities, consignment shops and off-price stores like Nordstrom Rack and Off Fifth Avenue (Saks), and GVC is poised for significant expansion.
GVC will soon enter into an additional sporting goods categories, applying a similar business approach and operational efficiencies to transacting pre-owned products.
Buffalo.Agency is a 50-person, full-service, integrated marketing firm headquartered outside Washington, DC. It delivers strategy development, public relations, data and analytics, direct marketing, digital-social media and creative services to companies and organizations operating in more than 40 countries. Golf clients include Arccos, CHAMP Spikes, ECCO, GolfTEC, Kauai Visitors Bureau, LPGA, PGA National Resort & Spa, Sea Pines Resort, Telluride Resort & Ski and World Golf Foundation.
More information: GlobalValueCommerce.com, 866.843.0262; Buffalo.Agency, 703.761.1444