Editors’ Choice Awards Featured in May Issue
(New York) – Pitchfix, a global market leader in switchblade divot tools and other golf products, today announced its latest product - the Twister 2.0 was named “Best Divot Repair Tool” by Golf Digest in their first ever Editors’ Choice Awards. The Twister 2.0 is featured in the current issue of Golf Digest along with the other winners. An innovative divot repair tool, the Twister 2.0 improves on the original Twister, making ball mark repairs easier for golfers and continuing to help reduce pitch mark damage to greens.
The Twister’s patent pending exclusive technology features a revolutionary 3-pronged metal retractable system that out performs all other divot repair tools. The new and improved Twister 2.0 features:
- A redesigned and better shape
- A smaller size making tool easier to carry in a pocket
- Ergonomic design for better grip during use
- New internal mechanism that assures durability
- Easier release of the included ball marker
- A fixed ball marker magnet to prevent loss during use
- One inch ball marker size
- Added color options
The Twister 2.0 remains highly customizable for promotional gifts and corporate branding and retails for just under $16. Currently, Pitchfix products are available at many top U.S. retail outlets such as PGA Tour Superstores and green grass pro shops. For more information, visit www.pitchfixusa.com.
“We are honored to be given this award from such a distinguished and well respected golf publication as Golf Digest,” said Bart Fokke, President of Pitchfix USA and Canada. “This award helps to validate our hard work and determination to make the best divot repair tools and other golf accessories for the millions of golfers in the United States and around the world.”
According to Pitchfix, when ball marks are repaired with traditional pitch forks very often the root structure is torn which creates an air pocket under the mark and a compacted piece of soil at the surface, making it difficult for the grass to regenerate and heal.
Pitchfix’s patent pending technology allows Twister 2.0 to work even more effectively than the original, says the company: the golfer simply pushes it in and out of the affected area, restoring the ground and relieving compaction simultaneously. This quick and simple procedure, according to Pitchfix, results in better repairs that recover quickly, making it virtually impossible to do damage with the tool.
According to Fokke, the Twister 2.0 will play a critical role in improving the condition of greens and reducing ongoing maintenance costs to repair damage.
“Reports indicate that the average golfer leaves about 12 ball marks during a typical round of golf,” said Fokke. “That can result in more than 700,000 ball marks per year on an average golf course. Add to that the players who do not repair their ball marks and the high percentage of improper repair from conventional two prong divot tools, and the potential maintenance savings with Twister 2.0 could be as much as 10 percent.”