Saturday, January 25, 2020

Why Would FootJoy Change PRO|SL, The Most Popular Shoe in Golf?

When FJ consulted their top PGA Tour players to inquire about making changes to Pro|SL, the best-selling shoe in golf and the shoe chosen by more Tour players than any other, the feedback was clear: don’t.

But players never settle, and neither does FJ. The brand operates with a singular focus on the game of golf and every little thing golfers need to perform at the highest level. Because to us, Only Everything Matters. It’s one reason FJ has been the top shoe at every tournament on the PGA Tour since 1945. And it is why the brand spent more than 18 months to develop, test and perfect a new Pro|SL.

“As the industry leader, we didn’t tweak or adjust the new Pro|SL, we innovated and advanced and received Tour approval,” said Richard Fryer, Director of Product Management, FJ Footwear.  “As a result, we’ve developed a product that delivers more stability, more traction, more comfort and more choice, setting the standard in performance footwear, again”.

MORE STABILITY. MORE TRACTION.

The all-new Pro|SL offers more traction and stability for every single shot. The all-new Infinity outsole configuration provides grip that just won’t quit, with 189 points of traction that deliver superb contact with the ground and the perfect foundation throughout the golf swing.  The unique infinity shape optimizes stability, with an 11.5% wider heel and increased forefoot stability.

MORE COMFORT.

Pro|SL offers just the right amount of comfort with a Dual-Density (D2) Midsole that delivers both stability and cushioning. Its advanced design utilizes two densities of FJ proprietary FineTuned Foam (FTF): a firm FTF around the perimeter for support and control, and a softer FTF under the foot for max cushioning and comfort.

With multiple layers of comfort and support, along with a super-soft waterproof leather and Power Harness to hug your feet, the all-new Pro|SL provides the comfiest ride in golf with max medial/lateral control and support.

MORE CHOICE.

For those looking for even more comfort and stability, FootJoy has created an additional option, Pro|SL Carbon, integrating a full-length carbon fiber insert into the midsole for off-the-charts stability and motion control. Carbon fiber flexes and elastically snaps back to its molded position with each step recovering more of the energy generated while walking and allowing the body to work less.  This will result in less leg and foot fatigue at the end of the round.

Pro|SL Carbon shoes provide enhanced wrap-around comfort and no-slip fit with a soft, molded collar and conforming underfoot cushioning with an OrthoLite® Impressions FitBed®.

“I’m someone who loves to be comfortable, and the new Pro|SL is the most comfortable golf shoe I’ve ever put on my feet,” said Louis Oosthuizen.

“When I tried Carbon for the first time, I wanted to put them in play immediately,” said Charley Hoffman. “The comfort and stability is incredible”.

The #1 Shoe in Golf is also introducing a new version of the hottest shoe in golf in the Women’s performance footwear lineup.  The all-new Women’s Pro|SL has already been worn to victory on the LPGA by Sei Young Kim, winner of the 2019 CME Group Tour Championship.

Looking to design and customize your own golf shoes?  The all-new Pro|SL is available on MyJoys beginning February 3, 2020.  Create custom MyJoys with over 14 million possible combinations of colors, prints, laces and more, available for both Men and Women in both Laced and BOA®.

So why did FJ change the Pro|SL?  Because at FootJoy, Only Everything Matters.

For more information, visit www.footjoy.com.  You can also follow the brand on Twitter @FootJoy or on Instagram @footjoy.

FEATURES AND BENEFITS

Pro|SL
ChromoSkin leather by Pittards
Proprietary FTF outsole unit offers lightweight cushioning and perimeter stability
Infinity Outsole for tour-proven traction in all weather conditions
Two-Year Waterproof Warranty

Pro|SL Carbon
Proprietary FTF midsole with lightweight, carbon insert for enhanced stability and motion control
ChromoSkin™ leather by Pittards
3D Foamcollar 2.0
OrthoLite Impressions FitBed for custom comfort
Infinity Outsole for tour-proven traction in all weather conditions
Two-Year Waterproof Warranty

AVAILABILITY:

February 1, 2020

STYLES:

Pro|SL
White/Royal/Grey Laced
White/Charcoal/Grey Laced
White/Grey/Lime Laced
Navy/Royal/Grey Laced
Black/Charcoal/Lime Laced
Grey/White Laced (available 3/15/20)
White/Grey/Charcoal BOA

Pro|SL Carbon
Black/Charcoal/Grey Laced
White/Charcoal/Grey Laced

Women’s Pro|SL
White/Silver/Grey
Grey/Light Blue
White/Aqua
White/Silver/Rose BOA

MSRP:

Men’s Pro|SL
$190.00 Laced
$220.00 BOA

Men’s Pro|SL Carbon
$220.00 Laced

Women’s Pro|SL
$175.00 Laced
$210.00 BOA

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