Friday, September 16, 2016
Premium Club Fitting Sales Sky Rocket in Stagnant Golf Industry
Club Champion, the country’s leading premium golf club fitting and building company, recently opened its 16th new fitting studio in August on Long Island. The company has opened five stores this year with another four locations to open by January of 2017 – all of the stores are company owned. According to Club Champion’s CEO Joe Lee, “We are leading an expanding niche in the golf retail space. This year, overall sales have grown by more than 80% and same store sales are fueling a lot of that growth.”
Studies by top industry publications illustrate the benefits of premium club fitting and point to reasons why this is a growing trend in the golf industry. A Golf Magazine study concluded that 90% of U.S. golfers are likely playing with improperly fit clubs. A 2013 Golf Digest study found that 8 out of 9 golfers who upgraded to custom-fit clubs by Club Champion added an average of 21 yards off the tee, significantly reduced their shot dispersion and lowered their scores by as much as 6 strokes per round. Results like this are fueling the premium club-fitting boom.
According to former PGA Tour Player, Jay Williamson, “I had access to every brand of shaft and head, but I never understood what they did for me. I didn’t have the opportunity to experiment like I do at Club Champion. They bring the same level of service players receive on Tour, including the newest heads and shafts and the most advanced fitting technology, to the masses. If you are a committed golfer at any level, I highly recommend it.”
Jake Thurm, PGA pro and Kevin Streelman’s swing coach, quickly realized that Club Champion provides access to premium equipment many customers cannot find elsewhere. He believes, “Equipment is a large part of the equation. It’s always better to have the equipment fit you as opposed to you adjusting to your equipment.” He adds, “If you’re a golf geek like me, you just want to get in there. They have everything. They order your equipment, build it for you, and ensure what you’re using is helping your golf game. If they don’t find anything clearly better, they simply tell you.”
Says company Chairman and Co-Founder Keith Bank, “There are more than 24 million golfers and 10 million passionate golfers out there who want to improve their game. The retail landscape is changing and consumers want tailored products that make their lives easier and the game more fun. Club Champion has tapped into that wave of change and we are building a successful retail model that will drive growth for the next decade.”
More information on the company can be found at www.clubchampiongolf.com or by calling (888) 340-7820.