Coach Labs' GEN i1, World's First & Only Intelligent Golf Ball, Exhibiting at the PGA Merchandise Show

(LOS ANGELES, Calif.) - It was one of the busiest booths and most publicized products at last year’s PGA Merchandise Show and was recognized as the “Best New Game Improvement Device of the Year.”  Coach Labs, manufacturers of the World’s first and only intelligent golf balls, will be returning to the 2018 PGA Merchandise Show, Jan. 23-26, in Orlando, Fla. The company will also be participating at the Tour Edge Multi-Manufacturers Media Day Monday January 22 at Lake Nona Country Club and will also be at the Consumer Electronics Show in Las Vegas, Jan. 9-12.

The patent pending GEN i1 golf ball’s core contains a nine-axis embedded sensor and on-board MCU that acts like a miniature launch monitor inside. The “smart” ball is calibrated specifically for putting measuring initial direction, speed, impact force, and ball rotation. The data is then transmitted through an app to your mobile device via Bluetooth.  In addition, The GEN i1 comes with a sensor for the handle of your putter that shows the “cause and effect” of your stroke and ball line.

“The GEN i1 has been designed through a very sophisticated, patented technology and manufacturing process that is connecting golf performance with play,” said Jason Koo, Founder of Coach Labs, Inc. “Coach Labs is several years ahead of any smart ball technology currently in development. And as the first company to bring a smart ball to the retail market, we are extremely excited to announce that Coach Labs will be unveiling the GEN i2 – the first full swing smart ball also at the 2018 PGA Show.”

The GEN i1 app is very easy and intuitive. Once the user creates an account, the GEN i1 will be able to assess his/her skill level and provide a customized practice plan that will entertain while improving their skills. Gen i2 will provide golfers with their full swing data including direction, spin rate, distance and speed.   Gen i3 will be modified for indoor use only and practice in golf simulators and for gaming applications.

Curt Menefee, host of Fox NFL Sunday, and a partner in Coach Labs, will be attending the PGA Show.

Coach Labs is under negotiations with one of the largest multi-player mobile golf games. Integrating Gen i1 hardware with realistic golf graphics is just the beginning of the capabilities coming this spring.

“The future of smart technology and creating interactive experiences in golf continues to push the envelope and is making golf cool again, both on and off the course,” said Koo. “It’s great for the sport and is definitely growing the game in new ways.”

Gen i1 is available now at geni1.com beginning at $99 per system and will be on sale at the PGA Show.