Wednesday, December 20, 2017
Buffalo.Agency Selected by Swannies for Public Relations, Event Support
Buffalo will leverage its deep editorial connections to promote Swannies’ casual-inspired apparel and accessories including performance polos, graphic t-shirts, hoodies, flip flop golf sandals and mesh-back hats which have generated a cult following. The brand’s ethos that golf should be energizing and approachable especially aligns with 18- to 34-year-old players.
Additionally, Buffalo will help market Swannies-sponsored, millennial-focused golf tournaments in Chicago, Cincinnati, New Jersey, Philadelphia, Los Angeles, Tampa, Tucson, Washington D.C. and other major metropolitan areas. Teams will compete in traditional nine-hole scramble and party games such as cornhole, flip cup and more. Swannies pop-up shops will sell merchandise at each event.
“Our customers are the future of golf and many embrace it in a more relaxed way,” says Adam Iversen, Co-Founder of Swannies Apparel. “We want players to feel comfortable and accepted on the course through what they wear and how they experience the game.”
“Millennials comprise almost 30% of the golfer population and is the fastest-growing segment,” says Rich Katz, Managing Director of Buffalo.Agency. “In courting this key demographic, Swannies’ innate passion and enthusiasm for the game inspires its collections and experiential activations.”
More information: swannies.co.