Thursday, August 11, 2011

Adidas Golf Unveils Tour360 ATV Footwear

Next-generation flagship golf footwear delivers "all-terrain versatility" designed to adapt to any surface, lie or angle

(CARLSBAD, Calif.) - Elevating the highly successful TOUR360 franchise, adidas Golf has introduced the TOUR360 ATV (All-Terrain Versatility), the company's most technologically-advanced shoe to date.

Engineered with a revolutionary, patent pending construction to give golfers the ability to attack every shot, no matter how challenging their position, TOUR360 ATV utilizes innovative forefoot flexibility and zonal traction elements to deliver maximum grip, comfort and stability throughout the swing. The ATV's multiple flex points in the forefoot allow the foot to move and flex in the way it was inherently meant to, and adapt to any surface.

"This shoe takes all of the advancements of the TOUR360 line and pushes it one step further," said Kevin Ross, VP adidas Golf. "We've taken feedback from our Tour players and combined it with our experience from the previous four versions to make ATV even better - the best performing TOUR360 yet."

The TOUR360 ATV features a dual-density outsole with 10-spike configuration to help golfers maintain stability and sure-footedness in wet or uneven conditions. Its revolutionary construction connects a 5-pod decoupled heel for adaptability, a strengthened TPU midfoot for support and aggressive TRAXION secondary lugs in the ultra-flexible forefoot for enhanced grip and feel. The result is dependable, All-Terrain Versatility in any number of challenging conditions including long or short rough, in soft or hard sand and even taking on steep uphill or downhill lies.

A premium, full-grain leather upper with 360WRAP promotes maximum stability and support around the midfoot while inside, a FitFOAMTM molded polyurethane insole provides everlasting cushioning and comfort heel-to-toe. The footwear's platform utilizes THINTECH low-profile technology with PINS (Performance Insert System), an advanced cleat system and thinner outsole to bring the foot closer to the ground for improved stability, power transfer and balance. Overall, the TOUR360 ATV weighs 2.0 ounces less than the previous TOUR360 and is 1.14mm lower to the ground.

The original TOUR360 revolutionized golf footwear style and performance expectations when it was introduced in 2005, completely altering the performance footwear landscape with the 360WRAP. Today, the TOUR360 franchise continues to lead the industry with new technologies and innovations engineered to give serious golfers who seek every competitive advantage and the ability to perform at their highest level.

Set to debut at The Barclays during the 2011 FedExCup Playoffs on August 25th the TOUR360 ATV will be on the feet of several adidas Golf Tour Staff professionals including Sergio Garcia, who recently tested the new shoe. "I love the TOUR360 ATV's new look and bold colors," said Garcia. "It is a very stable shoe that allows me to swing harder and stay grounded throughout my swing."

Offered in medium and wide widths, TOUR360 ATV carries a two-year waterproof warranty, and is available in a choice of six colorways: White / Metallic Silver / Energy, White / Black / Metallic Silver, Black / Black / White (Available 9.15.11) and White / White / Black, White / Scout / White, and White / White / Metallic Silver (Available 2.1.12). MSRP of $190 USD.


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