Monday, September 26, 2011
Bridgestone Golf Introduces Limited Edition Pink B330-RX in Honor of National Breast Cancer Awareness Month
(COVINGTON, Ga.) — Bridgestone Golf, the No. 1 Ball-Fitter in Golf, announced plans today to raise support for breast cancer research and awareness, during the month of October. The company will offer golfers a new limited edition version of one its most popular balls, the TOUR B330-RX, finished with a pink pearlescent cover in support of National Breast Cancer Awareness Month.
Adding to the company’s popular white and yellow B330-RX balls, Bridgestone will release a limited quantity of several thousand Pink TOUR B330-RX (Pink B330-RX) balls next month. With every dozen that is purchased, Bridgestone Golf will contribute a portion to a national breast cancer awareness effort to aid in the fight against breast cancer. To supplement the contribution, Bridgestone will also allocate a portion of proceeds from the sale of its Precept Pink Lady iQ+ golf ball during October. In total, Bridgestone Golf expects the combined initiative to net nearly $20,000 for breast cancer awareness and research.
“Breast cancer awareness is a cause that many here in our Bridgestone family hold close totheir hearts, as the disease has impacted all of us in some way at one time or another,” said Bridgestone Golf’s Director of Marketing - Brandon Sowell. “We are excited to have the opportunity to use this limited edition Pink B330-RX to help raise awareness and funding in support of finding a cure.”
Perhaps the most iconic user of the pink ball is Bridgestone ambassador Paula Creamer, whose championship performance on the LPGA TOUR has increased the popularity of pink balls, especially the Pink Bridgestone B330-RX she uses during the final round of most tournaments. Like the white and yellow versions of the B330-RX, the limited edition Pink B330-RX boasts a soft core and mantle that reduces excess spin (the most common challenge for amateur golfers), resulting in straighter, more precise shots. The core combined with B330-RX’s Ionomer Inner Cover provides an increase in velocity and reduction in sidespin with the driver and long irons.
In addition to the unparalleled distance performance, the new Pink B330-RX also offers the seamless 330 dimple-design urethane cover that ensures Tour caliber greenside spin and control, with aconsistent trajectory players can count on, all while providing utmost visibility throughout the round.
The limited edition Pink B330-RX balls will be available Oct. 1 at golf specialty stores and select green grass retailers nationwide. The balls will feature a street price of $42.99 per dozen (MSRP- $56.00 per dozen). For more information on the new Pink B330-RX balls and the entire Bridgestone line visit www.bridgestonegolf.com.