GolfNow Customers Honored Families of America’s Fallen or Disabled Service Members by “Rounding Up” to Help Raise Funds During Memorial Day Campaign
(ORLANDO, Fla.) – A $75,000 contribution to the Folds of Honor foundation was announced today by NBC Sports Next, the sports technology and innovation division of NBC Sports, which conducted the fund-raising campaign through its GolfNow online, tee-time marketplace.
The $75,000 was made possible through NBC Sports Next’s novel round-up technology, which was offered to golfers who booked tee times on GolfNow from May 16 through Memorial Day. Golfers were provided the opportunity to round up the total cost of their reservations to even-dollar figures, with the extra contributions earmarked for Folds of Honor scholarships that help further educational opportunities for the spouses and children of America’s fallen and disabled service members.
“We’re very pleased and extremely encouraged by the generous contributions our golfers made during this brief campaign and our thanks go out to them,” said Jerramy Hainline, SVP & GM, Golf, NBC Sports Next. “It’s also an honor and privilege to support our military families through the important work conducted by Folds of Honor.”
“We are extremely grateful to NBC Sports Next, the entire NBC family and the golfers that participated in the round-up campaign,” said Lt. Col. Dan Rooney, founder and CEO of Folds of Honor. “Utilizing this innovative technology not only benefitted golfers, but allowed them to assist military dependents that deserve and need our help.”
The round-up campaign in May was promoted across a variety of NBC Sports platforms, both on-air and online, as well as social media spotlights of service members as part of Better Together, a DEI-focused philanthropic initiative supported by the Digital and Consumer Businesses within NBC Sports.
GolfNow, including its TeeOff brand, operates the largest online tee-time marketplace in golf and is the industry’s leading provider of golf course operations software and services to more than 9,000 courses worldwide. Since December 2020, similar NBC Sports Next round-up campaigns have raised nearly $2 million to create access and promote the game of golf for underserved communities and deserving charities, including Youth on Course, the NFL’s Salute to Service program, Black Girls Golf, and Tech Sassy Gurlz, to name a few.