Tuesday, May 17, 2011
LPGA and Antigua Extend License Agreement through 2013
(PEORIA, ARIZ.) —The Antigua Group, Inc. – one of the nation’s leading designers and marketers of lifestyle apparel under the distinguished Antigua and Slazenger brands – and the LPGA Tour have agreed to extend their license agreement for an additional three years through 2013.
“Antigua is thrilled to extend our great relationship with the LPGA. This license extension, coupled with our U.S. Solheim Cup Team work, is a great milestone for our company and brand,” said Ron McPherson, president and CEO of the Antigua Group.
As a licensee of the LPGA, Antigua produces apparel with the LPGA logo for sale. Additionally, Antigua will design the 2011 U.S. Solheim Cup Team uniforms including shirts, pants and skirts.
“Antigua is a global leader in golf apparel, so it’s only fitting that they continue to work so closely with the LPGA, Golf’s Global Tour,” said Jon Podany, chief marketing officer of the LPGA.
Members of the Antigua 2011 Tour Team include Brittany Lang, Stacy Prammanasudh, Alison Walshe and Wendy Ward.
The Spring 2011 season—as with all of Antigua’s collections since the Peoria, Ariz.-based Antigua Group, Inc., was founded 31 years ago—combines outstanding quality, style and value. The new line once again exemplifies why the Antigua brand is one of the nation’s leading designers and marketers of genuine golf and sports apparel.
Based on the success of Antigua’s newly introduced exclusive DESERT DRY XTRA-LITE (D2XL) lightweight moisture management performance products Antigua expands its XTRA-LITE offering in an updated color palette with the launch of the company’s Spring 2011 collection.
The Women’s Spring 2011 collection focuses on a sophisticated color palette, easy-to-merchandise color stories, classic styling with subtle feminine details, an expanded selection of lightweight and silky fabrics, excellent drape regardless of body type and a modern approach to traditional golfwear.
The Spring 2011 Antigua Women’s collection is merchandised as three innovative, opulent product groups—Dashing, Mischief and Dynamic.
DESERT DRY XTRA-LITE will be featured in the Dashing collection’s style illusion (nylon-mélange Polo) and Dazzle (Spandex yarn dyed Stripe Polo) style. DESERT DRY XTRA-LITE fabric will also be part of the essential product offering such as the Women’s Exceed group, which consists of a Short Sleeve Polo, and Sleeveless and Long-Sleeve Polo styles.