(LOS ANGELES, CA) – Bonfit America Inc., an incubator, manufacturer, and distributor of unique products, has appointed Read the Greens, GOLF Media, Inc. to create, launch and sustain an ongoing public relations campaign for their golf related products.
Bonfit takes pride in the company’s mission: to make great ideas - a reality. Whether in personal grooming, athletics accessories, or card games, Bonfit’s allegiance is to The Big Idea. Bonfit’s products have been sold online and at leading retailers like Target, Bed Bath & Beyond, Dick’s, and Walmart since 1992.
“Our team is excited to be launching the new Bonfit PR campaign. As always, the company and their products are fun and unique in their respective spaces,” said Vanessa Price, Founder and President of Read the Greens, GOLF Media. “In addition, working with Paul is always a unique experience much like his products. His aptitude to see past industry norms created an entire alternative golf tee market with the Brush-T.”
Read the Greens, GOLF Media is a boutique marketing and communications consulting agency that specializes in golf. The company employs marketing elements that include public relations, marketing, advertising, social media, and event support. Their passion and purpose have propelled some of golf’s largest brands as well as launched smaller and burgeoning brands.
For more information on Bonfit, please visit the company website at www.bonfit.com
(Branson, Missouri) – Branson Golf – home to 10 extremely diverse yet highly complementary courses in the Southwest Missouri Ozarks – had an exceptional 2022 season that included increased visitors, additional best-of honors, and pervasive media coverage extoling the destination’s must-visit status.
The flourishing golf travel venue now claims five of Missouri’s top-10 rated courses (and three ranked among the top 100 nationally), and five courses hold Audubon International Signature Sanctuary certification for their sustainability and environmental best practices.
Virtually each course in the destination experienced upticks in key metrics, underscoring the increased number of players who are coming to play here.
At LedgeStone Country Club (Tim Clark design), for example, 2022 was the best year for rounds and revenue in the 29 years the course has been operating.
Branson Hills Golf Club (Chuck Smith and Bobby Clampett) realized a significant increase in membership and merchandise sales, and the golf course was in better shape than ever with faster green speeds and improved rough in high-traffic areas. The club recently installed all new wood flooring in the clubhouse, adding a revitalized look to the upscale club.
Area players and golf travelers are choosing Branson Golf for many reasons, not the least of which are the five courses under the Big Cedar Golf mantle – Payne’s Valley (Tiger Woods and Johnny Morris), Ozarks National (Bill Coore and Ben Crenshaw), Buffalo Ridge (Tom Fazio and Morris), Top of the Rock (Jack Nicklaus), and Mountain Top (Gary Player).
Big Cedar added a caddie program in 2022, as well as a half-way house at Payne’s Valley and a tee-side bar at the bonus 19th hole there. This winter Payne’s Valley, Buffalo Ridge and Top of the Rock remain open (weather permitting). Ozarks National and Mountain Top are closed from now until Friday, March 10.
The courses at Thousand Hills (Bob Cupp), The Pointe, and Holiday Hills continue to be player favorites and some of the most popular, particularly for local and regional golfers.
“We’ve entered a new era with our golf destination and once people come here to experience it, they keep coming back due to the high quality of the courses and our after-golf activities,” said Lynn Berry, Explore Branson, Director of Communications. “We look forward to welcoming new visitors in 2023.”
The blossoming golf haven is made more captivating thanks to the destination’s plethora of complementary other attractions. Three superb lakes offer boating and water sports. Astounding museums – Titanic Branson and Ancient Ozarks Natural History – showcase displays not found anywhere else. Also beckoning are hundreds of restaurants and lodging establishments, dozens of live entertainment theatres, an array of outdoor adventure options, and Silver Dollar City (award-winning theme park).
Most of Branson’s courses are open year-round. Call to confirm playing availability via the phone numbers below. For those considering booking stay-and-play packages for 2023, reach out sooner than later as the tee times are filling fast and ahead of time due to the popularity of the golf destination. For more information about Branson Golf, visit www.explorebranson.com/golf or www.facebook.com/bransongolf
“With ZX Mk II, we’ve built upon the foundation of success with the previous generation,” said Jeff Brunski, Vice President of Research and Development. “Rebound Frame is a unique ball speed system that delivers a pure transfer of energy into the golf ball at impact. The result is an entire driver head that works in unison to deliver an unprecedented rebound effect that delivers maximum ball speed and ultimately, more distance.”
The all-new ZX Mk II Woods provide more power where it counts – at impact. A stronger Rebound Frame design with dual flex zones delivers a seamless energy transfer from the clubface through the golf ball.
Rebound Frame’s two flex zones work harmoniously to generate enhanced ball speed and distance: Zone 1, the Driver face, deforms inwardly at impact. Zone 2, a ring of flexibility offset from the face, deforms outwardly. When these two zones snap back to shape just after impact, the compounded energy transfer is more powerful and efficient than standard designs. Overall, Rebound Frame adds a 10% larger High COR area to the Driver faces compared to the previous generation.
Meanwhile, the ZX Mk II Drivers feature a variable thickness face pattern that is 0.25mm thinner at its center and 0.4mm thicker at the perimeter than last generation. These refinements add even more COR across the face for added ball speed and distance off the tee.
The ZX7 Mk II Driver delivers total control, allowing golfers to easily produce the launch conditions needed for maximum workability off the tee. The ZX5 Mk II Driver provides total confidence, with a larger footprint, flattened shape, and a rear weight placed low and deep for drives that launch high and straight.
New to this generation, the ZX5 LS Mk II Driver features a forward-placed, adjustable 8g weight that keeps spin low for players seeking to maximize distance above all else.
The ZX Mk II Fairway Woods and Hybrids feature similar foundational technologies as the drivers that seek to deliver more ball speed and greater distance from anywhere on the course. The entire line of ZX Mk II Woods offers world-class shafts as standard options with Project X HZRDUS Black Gen 4 and Project X HZRDUS Smoke Red RDX shafts.
Key Technologies:
- Rebound Frame: Rebound Frame’s Dual Flex Zones focus more energy into the golf ball at impact, creating a purer energy transfer that instantaneously increases ball speed and distance on every strike.
- Star Frame Crown: A complex series of ridges and latticework provides the structural integrity necessary to feature a remarkably thin titanium crown and to place discretionary mass where it best suits each ZX Mk II Driver’s ideal launch and spin characteristics.
- Variable Thickness Face: An intricate variable thickness pattern expands the high COR area across the entire driver face. These unique ridges enhance high COR from heel to toe by improving how energy reflects into the ball on off-center shots.
- Cannon Sole: A dynamic, floating weight pad on the Fairway Woods moves the weight right where you want it without reducing COR, optimizing launch while also allowing space for improved face flex and ball speed.
- Deeper CG: The new shaping and design of the ZX Mk II Hybrids allowed us to position more mass deeper in the clubhead, raising launch for higher, longer shots. A new face radius – spanning from the leading edge to the crown – provides more consistent spin on shots struck high or low, giving you more dependable distance from shot to shot.
Retail Information and Pricing
- Pricing: ZX Mk II Series Drivers ($499.99)
- ZX Mk II Fairway Woods ($279.99)
- ZX Mk II Hybrids ($249.99)
Lofts: ZX7 Mk II Driver (9.5°, 10.5°), ZX5 Mk II Driver (9.5°, 10.5°), ZX5 LS Mk II Driver (8.5°, 9.5°, 10.5°), ZX Mk II Fairway Woods (13.5°, 15°, 18°, 21°), ZX Mk II Hybrids (17°, 19°, 22°, 25°, 28°)
U.S. Retail Launch Date: January 20, 2023
(SCOTTSDALE, Ariz.) – PXG is pleased to announce the official drop of its 2023 Aloha Capsule Collection. Returning in its fifth iteration, the tropical-inspired lineup presents distinctive hibiscus floral prints, luxury fabrics, and rich colors to bring a Hawaiian state of mind to modern golf apparel and accessories.
“The Aloha Capsule Collection is a fan-favorite for our PXG Troops, and I always look forward to its official release each year,” said Renee Parsons, President and Executive Creative Director of PXG Apparel. “Hawaii holds a very special place in our hearts – it has become a second home for Bob and me. The tradition of sharing the aloha spirit with our customers through this lively collection is truly rewarding.”
This collection also includes several on-course accessories that bring a fun tropical edge to every golfer’s game. Accessories include driver, blade, and mallet putter headcovers, a Player’s Towel, and a special-edition Lightweight Carry Stand Bag. Upholding PXG’s commitment to function and performance, the bag features a four-way top, eight total pockets, a padded back panel, and multiple strap options to keep players organized and focused.
To learn more about PXG or to purchase the 2023 Aloha Capsule Collection, visit www.PXG.com.
(HAMBURG, Germany) – PuttView, a cutting-edge technology company, will unveil its latest innovation – PuttView X - at the 2023 PGA Merchandise Show.
PuttView X is an Augmented Reality system that can bring every green in the world to life through its pioneering glasses. PuttView X visualizes all aspects of a putt, including the ideal path of the ball and the aiming line. Voice commands and hand gestures enable the user to move around the green freely, set any hole or ball location, and adjust green speed depending on the current conditions.
PuttView X then accurately calculates the putt path by automatically scanning the surrounding area without the use of any additional tools or accessories. The glasses are meant to be used as a training aid, helping players improve their ability to read the line and speed of putts.
“Our team of engineers worked tirelessly to develop this first of its kind technology, and we can’t wait to showcase PuttView X at the PGA Show as well as on Demo Day,” said Christoph Pregizer, one of PuttView’s founders and an avid golfer. “From the very beginning of PuttView, it has been our goal to bring this technology outside onto real greens. Putting is the most vexing part of the game for so many golfers, and PuttView X will help players learn and improve in an intuitive and engaging way where they need it most - outside on real greens. We believe our glasses and the stunning technology that powers them will be the talk of the 2023 PGA Show.”
PuttView will be showcasing its new AR technology on Tuesday, January 24 during the PGA Show’s annual Demo Day at Orange County National. PuttView will also have 925 square foot booth at the Orange County Convention Center, allowing media and golf professionals to experience the glasses during the industry’s most popular trade show.
PuttView’s latest innovation will be perfect for competitive or recreational players, allowing them to practice at their club or on a private green at home like never before. PuttView X removes any guesswork on the green and makes things visible that could otherwise not be seen.
Based in Hamburg, Germany, PuttView is dedicated to help golfers improve their performance on the green. The company’s debut product, PuttView Indoor pioneered the use of augmented reality to assist golfers with better putting. PuttView Indoor uses a projector to illustrate every aspect of a putt directly onto an indoor green, allowing golfers to have an intuitive, fun and engaging way to practice.
For more information on visit us at our booth #2426 or go to www.PuttView.com.
A leading trade publication based in Cleveland, “C + RB” covers the operations and management staff at country clubs, city clubs, yacht clubs and resorts that operate club-like facilities. Its “Top Ranked” initiative highlights clubs’ category-leading facilities, including clubhouses, fitness and wellness, pro shops, patios, culinary experiences, and aquatics and pools, as judged independently by a panel of general managers from several top clubs.
The rankings reflect the judges’ scoring of data provided for total clubhouse square footage, which specifically includes the following: locker room(s); event space and seating capacity; bar area(s); dining(s); availability of outdoor dining; wine room/cellar; total dining and bar areas seating capacity; kitchen(s); pro shop; fitness and wellness; and whether a dedicated youth space is offered.
“The clubhouse is such a key component of the member experience, and we’re honored to have been included on Club + Resort Business’ prestigious list,” says Champion Hills General Manager Alan Deck. “Our mountain lodge-style clubhouse sets the stage for the Champion Hills experience, which also includes our nationally ranked, Tom Fazio-designed golf course, wellness center, tennis courts, hiking trails and so much more.”
 |
| Fazio Pub |
Just steps away from clubhouse dining is Champion Hills’ Wellness Center and Pool Complex. Replete with the latest cardio and strength training equipment, it houses a spacious room for yoga, spin, Pilates and other group classes. Two lit, Har-Tru courts await tennis lovers, and a quaint outdoor pool beckons members to relax and stay a while. A hydro spa is also available and popular with members for relaxing their muscles post-workout.
The club’s true centerpiece, however, is its Fazio-designed Mountain Masterpiece. Fazio’s former home course and club, and the legendary golf course architect devised a brilliant routing through the heavily forested hills, deep ravines and cool mountain streams of its Blue Ridge Mountain setting. He and his team of shapers pulled ridges into valleys and filled hollows to create “playing platforms” providing golfers with level lies amid 350-feet of elevation change. The result is one of the most playable mountain-style courses in the entire region.
For more information, visit www.championhills.com or call (828) 696-1962.
