Wednesday, April 13, 2022

GOLF Central 'Live From The Masters' Delivered Viewership Records, Milestones

Saturday’s Six-Hour Telecast Averages More Than 1 Million Viewers, Peaks With Nearly 1.5 Million Viewers

(STAMFORD, Conn.) – GOLF Central Live From The Masters delivered viewership records and milestones last week on GOLF Channel, averaging 419,000 viewers across more than 50 live hours of comprehensive studio coverage surrounding the 2022 Masters.

Last week’s viewership – which was up 25% vs. 2021 – was punctuated by Saturday’s six-hour daytime window, which averaged more than 1 million viewers (1.012 million; 9 a.m. – 3 p.m. ET) during the six-hour span to rank as the third most-watched Live From The Masters on record.

Saturday’s viewership peaked with nearly 1.5 million viewers during the 1 p.m. ET hour, while Sunday’s viewership peaked at more than 1 million viewers during the 1 p.m. ET hour.

Daytime coverage (42 hours) averaged 479,000 viewers from Monday-Sunday, up 24% vs. last year, and delivered the most-watched Wednesday (240,000 viewers) and Thursday (586,000 viewers) daytime windows on record.

Primetime coverage (15 hours) averaged 252,000 viewers from Monday-Sunday, up 36% vs. last year; included the most-watched Monday (215,000 viewers) and Wednesday (299,000 viewers) primetime windows on record; and the most-watched Tuesday (246,000 viewers) and Sunday (310,000 viewers) primetime windows since 2018.

Overall, GOLF Channel averaged 204,000 viewers in Total Day (6 a.m. – 6 a.m.) last week, making it the network’s most-watched week since last year’s Open Championship in July (week of July 12, 2021; 217,000 viewers).

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