Thursday, June 17, 2010

Wilson Staff D:25 Golf Ball Earns Golf Digest Hot List Medal

New Traction Control Technology delivers superior performance with new groove standards

(CHICAGO) – Wilson Golf was awarded an esteemed Golf Digest magazine Hot List medal for its newly designed D:25 golf ball in the “$20 and under” golf ball category.

D:25 features new Traction Control Technology to offer great spin without sacrificing distance. The award was announced in the June issue.

“Wilson is proud to have its golf balls recognized as one of the industry’s best,” said Tom Gruger, global director of marketing of Wilson Golf. “Affirmation from a leading publication is the kind of third-party endorsement that fuels trial with consumers, and that's great for us. This is an extremely soft distance ball that excels in head-to-head comparisons.”

Wilson Staff’s 2010 golf balls - developed in anticipation for the new groove standards - promote more spin and better playability around the greens.

The winner of the Hot List silver award, the D:25 is a low-compression two-piece ball delivering minimal spin off the driver face. A 302-dimple design provides high lift conditions for more height on tee shots and longer carry distances. The D:25 golf ball was designed for players looking to hit longer drives and minimize mis-hits.

All Wilson Staff golf balls are built on a low-compression platform featuring ultra-soft, high-velocity cores for the softest feel with no sacrifice in distance.

All three golf balls, the FG Tour, C:25 and D:25 utilize Wilson’s breakthrough Traction Control Technology which is specifically tailored for the industry’s new less-aggressive groove specifications. At impact, the low compression construction conforms to the clubface where more grooves are engaged through Traction Control Technology providing golfers with a 17 percent higher surface contact area and 13 percent more grooves that are engaged during impact compared to industry leading golf balls.

Most recently, Wilson Golf introduced an innovative approach to online golf ball fitting to help simplify the ball selection process. Consumers can go to: www.wilson.com/getfit and follow a series of questions to determine the best ball for their game.

Wilson Golf was awarded three other Golf Digest magazine Hot List medals in 2010:
* Gold medal for the revolutionary Wilson Staff D-FY iron/hybrid combination set in the super-game improvement iron category with the patent-pending Half-and-Half shaft technology to deliver the accuracy of steel and the response of graphite;
* Gold medal award for the Wilson Staff Conform golf glove made of premium Abyssinian cabretta leather with the I-Pure wristband releasing negative ions to help body’s overall performance; and
* Silver medal for the Wilson Staff FG Tour irons in the player iron category for the better player looking for tour-preferred feel and response.

All Wilson Staff equipment introduced in 2010 meets the new USGA and R&A groove standards for Conditions of Competition for Elite (Tour) Play.

Additional information is available on the Wilson Staff website at www.wilsonstaff.com.

The suggested list price for the Wilson Staff FG Tour golf ball is $37.99 per dozen, $24.99 per dozen C:25 golf balls and $19.99 for one dozen D:25 golf balls.

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