adidas Golf Introduces Rangewear, A New Category of Yoga-Inspired Golf Athletic Performance Pieces That Offer Comfort and Style On and Off The Course(CARLSBAD, Calif.) – After researching consumer demands in the golf market, discovered there was a need for an option that golfers could wear when practicing. So, adidas Golf created Rangewear, a lightweight, comfortable jacket and pant combination that gives golfers performance and style specifically when on the driving range.
"When we looked at what people were wearing on the range, we found a gap between the recognized, complete golf outfit and something casual to practice in," said Patricia Dahan, Senior Director of Global Apparel. "It became about being comfortable and relaxed and Rangewear delivers on all of those promises. Golfers can be comfortable and stylish when practicing and still benefit from the performance they would expect from adidas Golf apparel."
Men's Rangewear consists of a slightly-fitted, lightweight polyester jacket and pant featuring 3-Stripes branding. The Rangewear jacket comes equipped with an internal MP3 pocket with a pass-through eyelet for headphones, giving golfers the opportunity to tune in to music and tune everything else out. The Rangewear Pant includes an elastic waistband with an internal drawstring for comfort and a tee holder on the left pocket. Men's Rangewear pieces also go well with the new ClimaCool T-shirt, 100 percent polyester CoolMax Extreme jersey, contributing to the comfort, performance and style of the Rangewear concept. Men's Rangewear is offered in one colorway, black, with a MSRP (manufactures suggested retail price) of $65 for the Range Wear Jacket and $55 for the Range Wear Pant. These products are available only at green grass accounts and golf specialty accounts nationwide.
Women's Rangewear features ClimaLite technology fabricated with a polyester/Lycra blend making the fabric highly-breathable and lightweight to help wick moisture away from the skin. Both jacket and pant have a yoga-inspired fit to add a stylish look and include contrast adidas brandmarking. Like men's, the women's jacket is also equipped with an internal MP3 pocket with a pass through eyelet for headphones. The pant also includes an elastic waistband with an internal drawstring for comfort and a tee holder on the left pocket. Women's Rangewear is offered in two colorways, black and navy, with an MSRP of $70 for the ClimaLite Rangewear Jacket and $55 for the ClimaLite Rangewear Pant.
Both men's and women's Rangewear are available now.
Learn more about TaylorMade-adidas Golf and its brands at (866) 530-TMAG (8624) or www.taylormadegolf.com, www.adidasgolf.com, www.ashworthgolf.com and www.tmag.com.
Contact: AmericanGolferBlog@gmail.com
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