Friday, March 20, 2026

The Artist Across the Road: Mike Strantz at True Blue and Caledonia


(PAWLEYS ISLAND, S.C.)
— Long before Mike Strantz became a cult hero in golf architecture circles, he was walking sandy ground in Pawleys Island with a paint gun, a handful of flags, and a clear vision in his mind.

Across the road from one another sit Caledonia Golf & Fish Club and True Blue Golf Club - two courses that reflect different chapters of Strantz’s creative life yet are forever linked by his restless imagination.

Mike Jones remembers it vividly.

Jones, now with Maverick Golf Design, worked as a shaper for Strantz at True Blue. He wasn’t there for the original construction of Caledonia, but while True Blue was being built, Strantz frequently crossed the road to tweak and refine his first solo design.

“In his head, a golf course was never finished,” Jones said. “He was always looking for something he could improve.”

Caledonia, Strantz’s first solo design, was crafted from a relatively modest 120-acre canvas. It is intimate, strategic, framed by centuries-old oaks and Lowcountry character. True Blue, built a couple years later, was entirely different - expansive, muscular, unapologetically bold.

Strantz designed without overreliance on numbers or grid systems. Where many architects use tightly plotted grading plans, Strantz relied on instinct and artistry.

“He’d sit on a tee box with a sketch pad and draw the hole,” Jones said. “Just a pencil drawing - the fairway lines, the bunkers, the horizon lines. Then he’d hand copies to the three of us shapers, and we’d build it.”

There were no endless flags marking five-foot grids. No dependence on rigid measurements.

“The only time we really used numbers was for drainage,” Jones said. “Everything else was visual. When we thought we were close, we’d use a smart level just to make sure we were in a playable range.”

That approach made Strantz rare.

“There’s very few people who are true artists that can draw it and see it like that,” Jones said. “Most depend on photos and numbers. Mike didn’t.”

Strantz was deeply hands-on. Living in Charleston during the True Blue build, he would drive up each evening - often the first one on site and the last to leave. Dressed in blue jeans and a T-shirt, he’d move across the property, framing corridors, painting bunker edges, walking holes from green back to tee to establish perspective.

On one occasion, during installation of the pump station at True Blue, Jones and Strantz worked nearly straight through the night laying pipe in sandy soil that kept collapsing from groundwater pressure.

“We started at 7 in the morning and worked until 3 the next morning,” Jones recalled. “Mike was right there the whole time. Digging, banding pipe, tightening bolts. Then we went home, showered, took about an hour nap, and came back.”

That was Strantz. Fully invested.

His commitment only deepened in later years. During construction of his final project at Monterey Peninsula Country Club Strantz was undergoing chemotherapy. Jones would sometimes drive him to treatments, wait, then bring him back to the site.

“He’d get out of the truck with his flags and paint gun and go right back to work,” Jones said. “He loved being on a golf course that much.”

Strantz’s style evolved dramatically after Caledonia. Where Caledonia whispers, True Blue roars. Where Caledonia fits gracefully into its Lowcountry setting, True Blue stretches and rolls with dramatic scale. Yet both courses share a common DNA - strategic angles, artistic shaping, and a refusal to be ordinary.

“He never wanted to copy himself,” Jones said. “He would block out what he’d done before and start fresh.”

Today, architects may borrow from Strantz’s bold shaping and visual drama, but those who worked beside him know what truly set him apart.

“If you didn’t have that vision, you couldn’t understand what he was doing,” Jones said. “But he knew. He could see it before it was there.”

Across the road in Pawleys Island, that vision still lives - in two courses that tell the story of an artist who never stopped creating.

KemperSports Selected to Manage the Course at Sewanee


Top ranked Collegiate golf course to undergo Bunker Renovation

(Sewanee, Tenn.) — KemperSports, a leading golf, sports, and hospitality experience company, has announced a new partnership with the University of the South to oversee operations of the University’s acclaimed mountain-top golf facility, the Course at Sewanee, as well as its on-site restaurant, Green’s View Grill. Alongside the management transition, a comprehensive bunker renovation project is underway, reinforcing a shared passion to enhancing course conditions and the overall player experience.

On the campus of the University of the South in Sewanee, Tennessee—recently ranked No. 1 among the most beautiful campuses in the country by The Princeton Review—the Gil Hanse–designed Course at Sewanee sits atop the scenic Cumberland Plateau. Known for its walkable layout, natural beauty, and welcoming atmosphere, the course has earned numerous accolades, including recognition as one of “The 25 Greatest College Golf Courses in America” by Golf Digest and inclusion in Golf Magazine’s “50 Best Nine-Hole Courses in the World.”

Home of the Sewanee Tigers nationally ranked golf programs, the course now joins the experience-driven KemperSports portfolio. With the company’s operational expertise, agronomic leadership, and success with daily-fee facilities nationwide behind it, the course is poised to deliver an elevated standard on and off the course for guests.

“We are excited to welcome KemperSports to Sewanee,” says University President Rob Pearigen. “Their experience in course operations, food and beverage services, and long-term facility planning aligns with our vision for the Course at Sewanee. This partnership, combined with upcoming capital improvements, positions us well for continued success.”

A key component of the partnership is a planned bunker renovation now underway. The renovation will focus on improving drainage, sand consistency, and overall playability, while enhancing aesthetics and long-term sustainability. The project is designed to preserve the course’s strategic character while delivering improved conditions for golfers of all skill levels.

”The Course at Sewanee is a very special golf course,” says KemperSports CEO Steve Skinner. “Gil Hanse was able to create a beautiful, challenging and fun layout. We are excited to improve the golf experience for students, alumni, and guests while building upon its national reputation to draw players from throughout the country.”

For more information about the Course at Sewanee, visit www.thecourseatsewanee.com.

VGC Clubs Pop the Corks as Central Vietnam Strengthens Global Standing

Ba Na Hills

Anniversaries at Ba Na Hills and Montgomerie Links underline a maturing golf destination

(DANANG, Vietnam) – Central Vietnam’s leading golf courses are entering landmark anniversary years, reinforcing the region’s evolution from emerging promise to established credibility within Asia’s golf landscape.

As Vietnam continues to feature in international business headlines for sustained economic momentum, a parallel shift is evident on the fairways. Central Vietnam is increasingly recognised not as a novelty, but as a reliable, infrastructure-backed golf destination attracting long-haul markets including Australia and New Zealand.

Ba Na Hills Golf Club marks its 10th anniversary on March 25, reflecting a decade of steady refinement in the foothills west of Danang. Designed by legendary Team Europe Ryder Cup skipper Luke Donald, the course has matured alongside the destination, shaped by mountain terrain while retaining its original sense of seclusion.

“Ten years gives perspective,” said Paul Burley, senior vice president at IMG Golf Services, which manages Ba Na Hill Golf Club. “The course has evolved naturally with the landscape. Conditioning has strengthened, playability has deepened, yet the mountain character and spirit of escape remain central to the experience.”

Since opening in 2016, Ba Na Hills has earned five consecutive World Golf Awards for Asia’s Best Golf Course, six Vietnam’s Best Golf Course titles, and three successive Asia’s Best Golf Course honours at the World Luxury Travel Awards. It has also featured prominently in international rankings and leading publications including GOLF.com and Golf Digest.

Montgomerie Links

Along the coast, Montgomerie Links moves into its 19th year in 2026. Since opening in 2008, the course has been part of Central Vietnam’s foundational growth, helping establish the region’s early credibility as a serious golf destination.

“Longevity brings responsibility,” said Le Vo Hoang Van, Club Manager at Montgomerie Links. “Over nearly two decades, we’ve focused on maintaining standards that players recognise and trust. The goal is consistency in conditioning, service and atmosphere, while continuing to evolve with the market.”

Montgomerie Links has earned sustained industry recognition and strong placements in global rankings. In 2025, the club captured 17% market share, remaining the most-played course by rounds in the Hue–Da Nang region — a reflection of repeat visitation and long-term market confidence.

The broader Vietnam Golf Coast portfolio includes additional world-class layouts designed by Greg Norman, Sir Nick Faldo, Robert Trent Jones and Jack Nicklaus, reinforcing the region’s depth of architectural pedigree.

Beyond the fairways, golfers are drawn by lifestyle assets that include expansive beaches, a MICHELIN-approved dining scene, luxury beachfront resorts and proximity to UNESCO-listed heritage towns and cultural landmarks.

March and April represent peak conditions along the central coast, when favourable weather aligns with strong inbound demand. Both clubs will engage with international partners at the Asia Golf Tourism Convention (AGTC), scheduled for March 23–25 in Pattaya, Thailand.

“As we enter our second decade, the focus is simple,” added Burley. “Continue refining the playing experience, continue investing in quality, and continue strengthening Central Vietnam’s reputation as a destination golfers can return to year after year with confidence.”

Thursday, March 19, 2026

Five Branson Golf Destination Courses Voted in Missouri’s Top 10 including Top Four


Destination Dominates ‘Golfweek’s Best’ Annual Rankings

(BRANSON, MISSOURI)Golfweek recently released its annual “Best Courses by State” compilation and Ozarks National, Buffalo Ridge, Payne’s Valley, and Branson Hills ranked as Missouri’s top four courses in that order. A fifth Branson Golf destination course, LedgeStone, is Missouri’s No. 8 rated layout.

“Visitors choose Branson for many reasons, not the least of which is our superlative golf courses,” said Heather Hermen, Senior Vice President/Chief Marketing & Communications Officer. “Golf complements our lakes, live entertainment theatres, historic downtown, family friendly attractions, and modern waterside Branson Landing town center.”

To determine Golfweek’s Best rankings, the media outlet’s course-ratings panel continually evaluate courses and rate them using 10 criteria on a 10-point scale. The raters also file a single, overall rating on each course. Those overall ratings are averaged to produce a cumulative rating for each, which is then ranked against other layouts.

Ozarks National (Bill Coore and Ben Crenshaw course design), Buffalo Ridge (Tom Fazio and Johnny Morris), and Payne’s Valley (Tiger Woods and Beau Welling) are Big Cedar Golf’s 18-hole courses. The golf resort also has three short courses – Cliffhangers (Johnny and J.P. Morris design), Mountain Top (Gary Player), and Top of the Rock (Jack Nicklaus) – and they showcase the same rustic elegance that permeates all places owned and operated by Big Cedar Lodge and Bass Pro Shops Founder, Johnny Morris.  

In addition to its No. 4 ranking in the state – which has more than 300 – Branson Hills (Chuck Smith-Bobby Clampett) was voted No. 10 in the nation this year via Golfers’ Choice, a compilation of players’ favorite courses in America curated by GolfPass/GolfNow. The layout’s sinewy layout is as beautiful as it is demanding. And LedgeStone, a destination favorite by area golfers, winds through heaving Ozarks’ terrain to deliver a thrilling experience that requires players to choose their shot strategy wisely.

Branson’s other three courses are Thousand Hills (Bob Cupp), The Pointe, and Holiday Hills. Thousand Hills, part of a multi-faceted resort complex, is in the headquartered in the heart of the destination adjacent to a myriad of live entertainment theatres. 

All 11 courses in the destination are located near one another as well as hundreds of restaurants, scores of lodging options, and after-golf things to see and do. Branson regularly garners top rated tourism destination status in America according to Trip Advisor.

For more information about the destination, visit ExploreBranson.com.

Circling Raven Voted No. 1 Public Course in Idaho by Golfweek Raters


(Worley, Idaho)
– Circling Raven Golf Club ranks as Idaho’s No. 1 course in Golfweek’s just-published “Top Public-Access Golf Courses by State, 2026.” 

Hundreds of members of Golfweek’s course-ratings panel continually evaluate courses and rate them on 10 criteria using a points basis of 1 through 10. They also file a single, overall rating on each course. Those overall ratings are averaged to produce Golfweek’s Best course rankings.

Owned and operated by the Coeur d’Alene Tribe, Circling Raven spans more than 600 acres of ancestral homelands, offering a golf experience that is as culturally vibrant as it is visually scintillating. The course’s longstanding place atop the state rankings underscores its status as a premier destination for golfers seeking both challenge and beauty.

“This honor is humbling and gratifying as Circling Raven is named for one of our Tribe’s most important leaders historically,” said Laura Penney, CEO, Coeur d’Alene Casino Resort Hotel. “Couple that with the course being on our land and it’s imperative that Circling Raven shines, paying respectful homage to our ancestors and the Earth.” 

Circling Raven’s diverse and memorable holes, set against the breathtaking backdrop of the Coeur d’Alene Mountains, showcase the gorgeous Palouse Region land across which it gloriously winds. The course’s pristine, development-free terrain, spanning woodlands, wetlands, and a bio-diverse environment, provides an invigorating setting that both inspires and revitalizes golfers.

The recognition from Golfweek is a testament to the course’s top-tier quality, highlighted by its consistent maintenance of first-class turf conditions on tees, fairways, and greens. This accolade is further supported by the many other awards that Circling Raven has won, testament to its widespread recognition as one of America’s finest 18-hole courses.

Designed by Gene Bates and located approximately 50 minutes from Spokane International Airport (GEG), the golf club offers excellent ancillary amenities like Circling Raven Golf Academy and the Circling Raven Golf Suites, where guests can play virtual golf and other games inside the casino venue. The award-winning clubhouse features a nationally honored retail shop and the Twisted Earth Grill, which provides superb food and beverages.

For more information about Coeur d’Alene Casino Resort Hotel, visit cdacasino.com, or call 800-532-2464.

Wednesday, March 18, 2026

Final Tune-Up Before Augusta: Deep Field Headlines 2026 Valspar Championship


With The Players Championship now in the rearview, attention naturally begins to drift toward The Masters. But before the season’s first major takes center stage, the Valspar Championship offers one final proving ground on the Copperhead Course at Innisbrook Resort.

Though not designated as a signature event, this year’s Valspar field is anything but lacking. A strong mix of major champions and rising stars arrives in Palm Harbor, Florida looking to sharpen their games before heading down Magnolia Lane.

Among the headliners, Xander Schauffele and Matt Fitzpatrick come in riding momentum after strong performances at TPC Sawgrass, where both chased down eventual champion Cameron Young.

Perhaps the most intriguing storyline belongs to Justin Thomas. After a rocky season debut at the Arnold Palmer Invitational, the two-time major winner rebounded with a T8 finish at The Players. Now, he returns to a course that has consistently treated him well, still in search of a long-overdue victory at Copperhead.

Past champions Jordan Spieth and Viktor Hovland also enter the week with something to prove. Spieth continues to battle inconsistency and costly mistakes, while Hovland looks to rein in his driver despite otherwise solid results. Both, however, have already shown they can conquer this demanding par-71 layout when their games click.

Recent winners are adding even more intrigue. Akshay Bhatia and Jacob Bridgeman will each tee it up for a third consecutive week after impressive showings at Sawgrass. They’re joined by a deep supporting cast that includes Patrick Cantlay, Brooks Koepka, Corey Conners and Sahith Theegala—all capable of contending come Sunday.

The tournament runs March 19–22 on the 7,352-yard Copperhead Course, a Larry Packard design known for demanding precision over power. With a $9.1 million purse and one last chance to build momentum before Augusta, the stakes feel higher than ever for a non-signature stop.

Picks to Watch

Winner: Akshay Bhatia (22-1)

Bhatia’s iron play was elite at TPC Sawgrass, and his confidence is surging. After a recent win and a solid showing last year at Copperhead, he looks primed to break through again.

Contender: Matt McCarty (60-1)

His putter has kept him competitive, and if his ball-striking rebounds, he has the tools to climb the leaderboard quickly.

Sleeper: Bud Cauley (75-1)

Quietly consistent, Cauley’s tee-to-green game and short-game touch make him a dangerous under-the-radar pick.

As the Florida Swing comes to a close, the Valspar Championship serves as more than just a stopgap—it’s a litmus test. For some, it’s about fine-tuning. For others, it’s about finding something—anything—before the bright lights of Augusta.

Streamsong Golf Resort unveils "Bone Valley," the bold new course by David McLay Kidd


(BOWLING GREEN, Fla.)
— Streamsong Golf Resort today revealed the official name and logo of its highly anticipated fifth golf course: Bone Valley, a striking new design by acclaimed architect David McLay Kidd. The announcement marks another defining moment in the evolution of the nation’s premier winter season golf destination.

With Bone Valley, Kidd joins an extraordinary roster of modern architectural icons at Streamsong - Coore & Crenshaw, Tom Doak, and Hanse & Wagner - forming the “Mount Rushmore” of modern minimalist golf designers. Four visionary philosophies. One unforgettable destination.

The name, Bone Valley, is rooted in the land itself.

Long before fairways carved across the horizon, Central Florida lay beneath a prehistoric sea. Over hundreds of millions of years, ancient marine life, mammals, and reptiles were preserved beneath layers of sand and sediment — earning the region its enduring name. Today, Bone Valley stands as one of North America’s richest fossil beds, a landscape shaped by deep time and elemental forces.

Kidd’s routing embraces that history. Flowing across dramatic ridgelines, natural bowls, and shifting sands, the course feels discovered rather than built. Expansive, raw, and visually arresting, Bone Valley reflects the untamed character that defines Streamsong — strategic, bold, and unforgettable.

“The name is a natural fit for the land and a course that was literally millions of years in the making,” said KemperSports CEO Steve Skinner. “David has created something truly special — a course that honors the land while delivering a golf experience unlike anything else. We can’t wait for players to see it.”

Bone Valley joins Streamsong’s lineup of three courses ranked in the top 40 of GOLF Magazine’s Top 100 Public Courses in the U.S. Preview play begins October 30, 2026, with the official grand opening set for January 26, 2027.

A Retro Collection Rooted in Cleveland Golf’s Beginnings


(HUNTINGTON BEACH, Calif.)
– CLEVELAND GOLF is happy to announce its new Retro Collection of soft goods, a lineup inspired by the era when Cleveland Golf first established its name in the game. Built for golfers who recognize great design when they see it and trust what’s already proven, this collection brings timeless style back to the course with classic looks that still hold up for a reason.

With the Retro Collection, we wanted to celebrate Cleveland Golf’s roots and bring back the kind of classic style that never goes out of fashion. These are pieces that feel authentic to who we are; simple, functional, and built for golfers who appreciate the history behind the brand. -James Fodera, Creative Brand Director at Cleveland Golf


The Retro Collection delivers classic Cleveland Golf style with a modern touch, featuring a curated lineup of on-course essentials designed to bring a timeless look and feel to any setup. Highlighting the collection is a collaboration with Jones Sports Co., introducing a Retro-inspired Sunday golf bag built for convenience and comfort. Featuring easy-access pockets for essentials, a premium cream and navy colorway, and a lightweight design, the bag is made for golfers who enjoy walking the course in style.

Also included in the collection are two headwear options: the classic Cleveland Golf Straw Hat and a modern snapback cap. Rounding out the lineup are premium accessories designed to support performance on the course, including a navy towel featuring the Cleveland Golf emblem and a Groove Brush to help keep scoring clubs clean and performing at their best.

From the bag to the finishing details, every piece in the collection is designed to bring Cleveland Golf’s heritage back to the course in a way that feels timeless, functional, and unmistakably classic.


To shop the collection, visit us.dunlopsports.com/cleveland-golf.

Pricing & Availability
- Retro Snapback Hat: $29.99
- Retro Straw Hat: $39.99
- Retro Caddie Towel: $34.99
- Retro Club Brush: $49.99
- Retro Sunday Bag: $199.99
- Launch Date: March 18, 2026

Tuesday, March 17, 2026

Cowboys Golf Club Unveils Multi-Milllion-Dollar Transformation


The World’s Only NFL-Themed Club Sets a New Benchmark for Golf, Entertainment, and Culinary Excellence

(DALLAS) — Cowboys Golf Club has reopened following one of Arcis Golf’s most extensive entertainment-driven transformations. The multi-million-dollar renovation of the world's only NFL-themed golf club includes a completely redesigned championship course, a Dallas Cowboys-themed high-tech driving range with game-used AT&T Stadium turf, and an 18-hole putting course.

A flagship within Arcis Golf’s 88-course portfolio of private, destination, and public properties, Arcis Golf commissioned renowned course architect Beau Welling to redesign the layout, with the company’s in-house design and construction team overseeing implementation.

“We reimagined every aspect of this property to create unforgettable experiences for our members and guests," said Blake Walker, Founder, Chairman, and CEO of Arcis Golf. "From championship-caliber golf to immersive Cowboys-themed entertainment, visitors now enjoy a destination that blends world-class sport with the excitement and tradition of America's Team.”

During the closure, the tee boxes, greens, bunkers, and cart paths were rebuilt or reshaped as part of a comprehensive master plan. Welling refined design elements in the field while seven Arcis crews simultaneously executed the transformation, which touched every element of the course:
- All 18 greens were expanded and modernized with dramatic contours and thrilling new hole locations, challenging golfers of every skill level.
- Cowboys Golf Club is the first in the nation to feature Tif3D Bermuda on all 20 greens (18 holes plus practice facility), ensuring consistent, pristine championship-level conditions year-round.
- Five sets of tees were rebuilt with a classic square design, while every greenside bunker complex was repositioned to better frame the greens and elevate the short-game challenge.
- Architectural styling and bunkering features were comprehensively reimagined.

Notably, bunkers on the par-3 third hole were relocated to the front of the green, allowing the hillside backdrop to prominently showcase the Dallas Cowboys’ legendary star logo.

The driving range is a showstopper, featuring a 60-yard-long, game-used turf football field from the Cowboys’ AT&T Stadium, complete with an NFL regulation goal post and 14 cutting-edge Toptracer stations that bring data, practice, competition, and entertainment together. The short-game practice area was also fully revamped, including the addition of new bunkering and expanded chipping areas.

These enhancements were strategically designed to further elevate Cowboys Golf Club as one of the premier corporate event, outing, and sports-entertainment venues in the Dallas-Fort Worth region and beyond.

“This transformation is about more than aesthetics – it’s about redefining and gamifying how people experience golf,” added Walker, who noted that Cowboys Golf Club now blends championship-caliber design with immersive entertainment in a way that reflects the power of the Dallas Cowboys brand and our commitment to innovation. “It’s golf redefined, fan-inspired, and built for families, players, and guests.”

The reimagined short-game area and the spectacular 18-hole putting course, “The Huddle,” feature an acre of Dallas Cowboys-blue turf, ensuring every moment is unforgettable.  Each hole starts with the star logo, summoning the true Cowboys spirit.

Between rounds, golfers can enjoy food and beverage offerings at The Huddle’s Airstream trailer, serving up frozen margaritas, local beers, and signature barbacoa tacos and sausages crafted exclusively for Arcis Golf. The acclaimed Ring of Honor Kitchen & Bar (ROHK) features a bold Texas fusion menu, highlighting the freshest local ingredients and dry-aged meats.  A 23-foot smoker and wood-fire grill accentuate smoky flavors, and soon, Neapolitan pizzas are fired to perfection in under two minutes. Guests can sip a jalapeno margarita or savor a curated bourbon tasting on the Five Points Patio, overlooking the new event lawn, putting course, and practice areas.

Super Bowl trophies, Tom Landry’s fedora, and other historic team mementoes line the Clubhouse interior and display cases, while stone markers throughout the course highlight milestone moments from the Cowboys’ rich history.

Arcis Golf owns eight additional clubs in the Dallas-Fort Worth Metroplex – Bear Creek Golf Club, Lantana Golf Club, The Golf Club at Fossil Creek, The Club at Frisco Farms, Gentle Creek Country Club, Lake Park Golf Club, Mansfield National Golf Club, and The Golf Club at Twin Creeks – and owns and operates a national portfolio of premier clubs including The Woodlands Country Club in Houston, Texas, and host site of the Insperity Invitational, a PGA Tour Champions event; Champions Retreat Golf Club in Augusta, Georgia, and host site for the first two rounds of the Augusta National Women’s Amateur; Grayhawk Golf Club in Phoenix, Arizona, former host site for the 2021-2023 NCAA Division I Men’s and Women’s Golf Championships; and The Club at Snoqualmie Ridge, host to the PGA Tour Champions’ Boeing Classic, to name a few.

An industry leader in providing inventive programming and unrivaled lifestyle amenities that complement exceptional golf offerings, Arcis Golf has invested more than $175 million over the past four years on property upgrades, new amenities, personnel, training, and systems to create extraordinary experiences and forge emotional connections with members and guests. The Company has received numerous honors, including recognition on the Inc. 500 list of fastest-growing private companies in America.

To learn more about Arcis Golf, visit www.arcisgolf.com

Monday, March 16, 2026

The Bernardus Experience: Play, Eat & Stay at the Netherlands’ Solheim Cup 2026 Venue


(Noord-Brabant)
- Set to host the Solheim Cup in September - the first time the event will be staged in the Netherlands - Bernardus showcases The Bernardus Experience: a seamless Play, Eat & Stay offering combining championship golf, Michelin star dining, and boutique on-course accommodation.

The Dutch championship venue, located in the province of Noord-Brabant, near the historic city of ’s-Hertogenbosch and the Van Gogh National Park, is set within a tranquil natural landscape while remaining highly accessible internationally,  positioned within approximately 30 minutes of Eindhoven Airport and easily reached from Amsterdam and Rotterdam.

The Bernardus Experience is designed for those who want more from their round, turning a day of golf into an on-site reset, where the transition from course to table to room feels effortless, allowing visitors to enjoy the full experience.

The Bernardus Experience centres on the venue’s championship course, where guests can play unlimited golf throughout the day, with access to the driving range, alongside the club’s short game areas and premium practice facilities. Dining is anchored by Noble Kitchen, the on-site Michelin star restaurant, where a six-course dinner provides a refined conclusion to the day in a setting recognised for both precision and atmosphere. Accommodation is offered at Bernardus Lodge, a boutique on-course retreat comprising eight modern double rooms with spacious bathrooms, designed to provide privacy, calm, and immediate access to the first tee.

Guests staying at the Lodge also have access to on-site leisure facilities including the gym, sauna, hammam, and tennis court. The heated outdoor pool is open from the 1st of April to the 1st of October. Non-golfing partners are equally well catered for, with complimentary access to the facilities or the option to enhance the day with additional  experiences such as a massage, personal training in the gym, or a lesson on the range.

Designed by Kyle Phillips, Bernardus has earned a reputation for elite conditioning and presentation, having hosted the DP World Tour’s Dutch Open in 2021, 2022 and 2023. Now entering a defining period of international visibility ahead of this year’s Solheim Cup, the venue continues to position itself as a modern golf-and-lifestyle destination where detail, rhythm, and service shape the stay on and off the course. This year also marks the first occasion on which the PING Junior Solheim Cup will take place on the same course as the Solheim Cup itself, reinforcing Bernardus’ position at the centre of a defining week in women’s golf.

Sabine Riezebos, General Manager at Bernardus, shared: “The Bernardus Experience reflects what we aim to offer every day: high level golf, warm hospitality, and the simplicity of staying right on the course. As we look ahead to the Solheim Cup in 2026, we look forward to welcoming visitors who want to experience Bernardus as a complete on-site destination, where golf, dining and downtime come together naturally.”

As part of the wider Bernardus Experience (only available from Wednesday to Sunday), guests can stay and play at the Solheim Cup venue through a range of seasonal packages. For a one-night stay including one full-day access to the course and practice facilities, rates start from €662.50 in low season and €722.50 in high season, with options also available for two guests from €1,035 in low season and €1,155 in high season. The packages include golf, accommodation and food; beverages are charged separately. Full details and seasonal availability are available via the official booking channels.

To find out more, visit: https://bernardusgolf.com/bernardus-experience/ and https://bernardusgolf.com/lodge/

Long Cove Announces The Old Mine Club and The Canary Course


Beau Welling-designed 18-Hole Championship Golf Course Set to Open in 2027;
Lakeside Layout Will Pay Homage to Land’s Mining History, Feature Two Island Holes

Long Cove, the luxurious lakefront community located an hour from Dallas, announces The Old Mine Club, an invitation-only private club on the shores of Cedar Creek Lake, and its centerpiece, The Canary—an 18-hole championship golf course designed by acclaimed architect Beau Welling that is set to open for member play in 2027.

The Canary will transform the century-old mining terrain into a refined and unforgettable golf experience that also celebrates East Texas’ natural landscape. Spanning over 7,400 yards from the back tees, The Canary will boast striking elevation changes, bold contours and water features that come into play on 10 holes, the majority of which will be located on the back nine.

“Beau Welling Design and our team have been working on The Canary for nearly five years now, and we are excited to invite members to enjoy what will be an unrivaled golf experience,” says Don McNamara, founder of Long Cove. “We are thrilled to be collaborating with Beau and his team in transforming this land that was once the site of abandoned coal mines and a railroad into a striking lakefront course that will delight players and should be considered as one of the best layouts in the state.”

The signature holes at The Canary will be Nos. 11 and 18. These demanding par 4s will call for tee shots over a cove to island fairways that were once lignite coal tailings piles. The 11th and 18th holes will be perched directly across from the site of the Old Mine Club’s future clubhouse and anchor house, with iconic bridges spanning 180 feet connecting these holes to the mainland.

Other notable holes and unique features of The Canary will include:
- The fourth and fifth holes will play into the mounding formed by the dredging that created over two miles of shoreline at Long Cove
- Following the land’s natural formation, the ninth hole will have dual, or alternate, greens—a rarity among golf courses in Texas
- The 13th hole will play through a pine tree farm that was planted more than 20 years ago
- Hole Nos. 14-16 will play around a channel formed from mining excavation.

“After years of planning and promising conversations with the leadership at Long Cove, our team is excited to see work underway,” says Beau Welling, Founder and CEO of Beau Welling Design, whose impressive portfolio includes new projects at Omni PGA Frisco and Travis Club, as well as recent renovations to Ocean Forest Golf Club and Atlanta Country Club. “It’s a rare opportunity to work with such a unique piece of land, and we’re excited to add to the legacy of this great property with a new championship golf course that the membership will enjoy for years to come.”

Offering a rare combination of accessibility from the Dallas-Fort Worth Metroplex and a secluded, destination-style setting, The Old Mine Club will feature a 20,000+ square-foot full-service clubhouse overlooking the signature island holes. Inside the clubhouse members will enjoy multiple dining options suitable for private functions, fine dining and casual fare, and a state-of-the-art fitness and wellness center. The Old Mine Club will also feature a driving range, short game practice area, watersports and the Anchor House – a hub for fishing, private instruction, and guided fishing and angling tours. Kids’ activities and family-friendly amenities will be thoughtfully integrated throughout, creating an inviting environment for all ages and many different interests.

For more information: www.oldmineclub.com and www.longcovetx.com

Friday, March 13, 2026

Brian Curley Progresses on Reimagined Golf Course at The River Club in Boise


Construction is well underway on the reimagined golf course at The River Club, with work progressing across all 18 holes as architect Brian Curley and his team continue a sweeping transformation of the club’s historic layout along the Boise River.

The current routing effectively swaps the club’s original nines. Much of the former back nine, where the holes run through residential corridors and required fewer structural changes, has already been completed, with irrigation installation and bunker construction underway.

The most dramatic changes are taking shape on what will become the new back nine, where holes now play through wider parkland corridors framed by large specimen trees. While the sylvan setting remains familiar, the design bears little resemblance to the original holes.

Among the most striking transformations are along the Boise River frontage on the new 13th and 18th holes. Historically, that portion of the property had little relationship to the river, sitting well below a protective dike and densely forested with vegetation. After years of permitting to clear the area, the land has been raised roughly 10 feet on average, creating two green sites that back into each other while overlooking a gentle bend in the river and nearby rapids.

The result, Curley says, is a dramatic new focal point for the club that also underscores its identity.

“These greens now sit above the Boise River and take in the sound and movement of the water,” Curley said. “As the only course in the market with true river frontage, those holes really reinforce the identity of The River Club, a name the club recently adopted to reflect its renewed connection to the river. In a region where most courses occupy inland valley land, direct riverfront golf is a rarity.”

Throughout the project, the design team has taken care to preserve as many trees as possible, with several also transplanted to maintain the character of the property and create natural backdrops throughout the course.


Curley also drew inspiration from the club’s architectural lineage. The original course, opened in 1917, was laid out by H. Chandler Egan, the celebrated amateur champion and early golf architect who later collaborated with Alister MacKenzie on the 1929 renovation of Pebble Beach Golf Links.

“Chandler Egan was involved here, and he of course played a role in the history of Pebble Beach as well as Pacific Grove Golf Links,” Curley said. “I grew up in Pebble Beach myself, so it felt meaningful to acknowledge that connection while respecting the character of this course in its small greens and bunkers.”

The project carries another personal dimension for Curley. His son, Cooper, is working on the build as a shaper, marking the first time the two have collaborated on a golf course.

Most green complexes have now been shaped, and the majority of fairway bunkering has been completed using modern Z-Line bunker-liner technology. Grass installation is expected to begin in late April, with Kentucky bluegrass and ryegrass blends planned for fairways and rough, and Pure Eclipse bentgrass for tees and greens.

The club is planning an official reopening for late spring 2027.

“I’m very proud of what we are accomplishing at The River Club,” Curley said. “This project transforms what had been a relatively modest layout into a much more dramatic and memorable golf experience for the membership.”

Founded in 1917 along the Boise River, the club traces its roots to the original Boise Country Club, which later became Plantation Country Club before recently adopting its current name. Today the club serves as a full-service private lifestyle destination in Idaho’s Treasure Valley, featuring golf alongside amenities that include racquet sports, swimming, fitness facilities and a newly renovated clubhouse.

For more information about Curley-Wagner’s global collection of current and past projects, visit curley-wagner.com, @curley_wagner (Instagram), @curley_wagner (X).

Tiger Effect: Why Golf Betting Is Booming — and How a Masters Return Could Supercharge It


The business of golf betting is thriving — and one familiar name could send it into overdrive.

Just a few years ago, the sport faced uncertainty as LIV Golf began luring away some of the biggest stars from the PGA Tour. The rivalry created turbulence across the professional game and raised questions about the Tour’s long-term stability.

Now, the landscape looks very different.

While LIV’s momentum has slowed, the PGA Tour has found renewed energy — and one of its fastest-growing areas is sports betting. By embracing wagering partnerships and new betting products, the Tour is tapping into a rapidly expanding audience of engaged fans.

“Handle (total money bet) for the PGA Tour is up 35 percent year over year,” PGA Tour Vice President Scott Warfield told the New York Post, noting the increase spans multiple sports betting platforms.

One of the biggest developments has come through the Tour’s partnership with DraftKings, which recently introduced a “Same Game Parlay” option for golf bettors — a feature long popular in other sports but previously unavailable in professional golf.

“Golf is our fastest-growing sport,” said DraftKings Vice President of Product Nolan Shulman.

The feature allows bettors to combine multiple predictions within the same tournament. A fan, for example, could wager on a player hitting an approach shot within 10 feet of the hole, winning the first round, and ultimately capturing the tournament — all in one bet. Thousands of combinations are possible.

“This is the real coming-out party for same-game parlays,” Warfield said, noting that The Players Championship served as the first signature event to offer the feature.

Corey Gottlieb, DraftKings’ Chief Product Officer, said the appeal comes from the way fans naturally follow sports.

“SGP is the most synonymous experience with how you actually consume sports,” Gottlieb explained. “When you’re watching an event, every storyline enters your head individually. Each leg of a same-game parlay reflects an opinion on how the event will unfold.”

Even with betting interest already surging, the sport could see another massive boost if one of its biggest icons returns to competition this spring.

All eyes are on Tiger Woods and the possibility of a comeback at The Masters Tournament in April.

“Tiger drives interest all across the globe — there’s no hiding that,” Warfield said. “It would boost TV ratings, sports betting handle, and overall interest. It would be a nice lift, but we’re also confident in the innovations our partners continue to bring.”

Woods has not ruled out playing at Augusta National as he recovers from a ruptured Achilles tendon. The 15-time major champion has battled persistent injuries in recent years, including multiple back surgeries.

His presence, however, still commands enormous attention from bettors.

Some wager on him to make history — like James Anducci, who famously won $1.2 million when Woods captured the Masters in 2019. Others bet against him. One bettor reportedly placed $222,000 on Woods not to win the Masters in 2023, earning a modest $2,000 profit.

Either way, when Tiger is involved, the betting world takes notice.

And if he tees it up at Augusta again, the golf betting boom may be just getting started.

Thursday, March 12, 2026

The Fifth Major We’ve Been Missing: Why the John Deere Classic Deserves a Bigger Stage


Every year, the debate begins again.

Golf has four majors — The Masters Tournament, PGA Championship, U.S. Open, and The Open Championship. But for decades, fans and media have searched for a “fifth major.”

That label is most often attached to The Players Championship, the PGA TOUR’s flagship event at TPC Sawgrass.

But if golf were truly looking for a tournament that captures the heart of the game — the fans, the tradition, the players, and the spirit of competition — there’s another event quietly making a compelling case.

The unlikely contender?

The John Deere Classic.

A Tournament That Represents Golf’s Soul

Modern professional golf can sometimes feel distant from its roots. Massive corporate tents. Ticket prices that rival major sporting events. Courses that feel more like stadiums than communities.

The John Deere Classic is different.

Played at TPC Deere Run in the small Midwest community of Silvis, Illinois, the tournament embraces something many events have lost: accessibility. Fans walk alongside players. Volunteers know the competitors by name. And the atmosphere feels less like a spectacle and more like a celebration of the game.

If majors are meant to represent the pinnacle of golf, they should also represent its spirit. Few events do that better.

A Proven Launchpad for Stars

While the biggest names sometimes skip the week before The Open, the John Deere Classic has become one of the TOUR’s most important proving grounds.

Consider the list of players who announced themselves here:

Jordan Spieth captured his first PGA TOUR victory at the event in 2013 at just 19 years old.

Bryson DeChambeau won in 2017 during his rise toward becoming one of golf’s most polarizing and dominant figures.

Zach Johnson built his reputation with multiple victories in the Quad Cities before becoming a major champion.

The John Deere Classic doesn’t just crown champions. It introduces future stars.

The Best Week in Golf for Charity


If championships are measured by impact, the John Deere Classic quietly outperforms many of the sport’s biggest events.

The tournament has raised well over $170 million for charity, making it one of the most successful charitable events in professional golf history.

That impact reaches throughout the Quad Cities region and beyond, turning a single week of golf into a year-round force for good.

In an era where sports leagues increasingly talk about “community engagement,” the John Deere Classic doesn’t just talk about it — it delivers.

A Course That Demands Birdies — and Nerves

Majors are known for brutal difficulty, but greatness in golf can also come from pressure-packed scoring.

At TPC Deere Run, the winning score often pushes past 20-under-par. That means constant aggression, late charges, and Sunday leaderboards packed with players making birdies.

The result? One of the most entertaining finishes on the PGA TOUR calendar nearly every year.

It’s not survival golf. It’s shootout golf.

And fans love it.

Golf’s Most Underrated Atmosphere

While many TOUR stops feel transactional, the John Deere Classic has a sense of belonging.

Players routinely praise the hospitality. Families return year after year. Volunteers number in the thousands.

For many pros, it’s one of the most enjoyable weeks of the season — even if it doesn’t yet carry the prestige of the majors.

Maybe that’s the real argument.

The best tournaments in golf shouldn’t just be the hardest or the richest. They should be the ones players and fans genuinely love.

A Different Kind of “Fifth Major”

The truth is, the John Deere Classic will probably never be officially labeled a major.

But maybe that’s beside the point.

Majors represent the best of golf. Tradition. Competition. Community. History.

By those standards, the John Deere Classic already belongs in the conversation.

Golf may already have a fifth major.

It just happens to be in the cornfields of Illinois.

Wednesday, March 11, 2026

If It’s Not Scottie or Rory, Who Wins THE PLAYERS?


Every year at The Players Championship, the conversation usually starts with two names: Scottie Scheffler and Rory McIlroy.

And for good reason. Scheffler has been the most dominant player in the world over the last two seasons, while McIlroy’s power and experience make him a threat every time he tees it up at TPC Sawgrass Stadium Course.

But let’s make things interesting.

If you can’t pick Scheffler or McIlroy, who is the best bet to win golf’s unofficial “fifth major”?

My pick: Collin Morikawa.

Why Morikawa Fits Sawgrass

TPC Sawgrass isn’t a course that simply rewards power. Precision is everything. Players must control their ball off the tee, hit exact iron distances, and avoid the water lurking on nearly every hole.

That’s exactly where Morikawa thrives.

Few players in the world strike their irons as purely as the two-time major champion. His ability to consistently hit greens and attack pins makes him perfectly suited for a course that punishes even slight mistakes.

If the putter cooperates for four days, Morikawa has the type of tee-to-green game that can separate him from the field.

Momentum Matters

Form heading into The Players often tells a story. Morikawa has been trending in the right direction, stacking strong finishes and looking increasingly comfortable with his game.

Confidence can be a powerful weapon at Sawgrass, where momentum can shift quickly and players must stay patient through a demanding layout.

If Morikawa keeps giving himself birdie chances with his irons, he’ll be in the mix when the tournament reaches the pressure cooker of Sunday afternoon.

A Few Names to Watch

Even beyond Morikawa, there are several players who feel primed for a run at The Players.

Ludvig Åberg continues to look like a future superstar and has the ball-striking ability to dominate any course.

Akshay Bhatia enters with serious momentum after his win at the Arnold Palmer Invitational, showing he’s capable of closing against elite competition.

And then there’s Tommy Fleetwood, whose all-around game and experience in big events make him a dangerous contender whenever the stage gets bigger.

The Prediction

Sawgrass always produces a little chaos. Water, wind, and pressure have a way of creating dramatic Sundays.

But if it’s not Scheffler.

And it’s not McIlroy.

Don’t be surprised if Collin Morikawa is the one lifting the trophy on the 18th green.

And if that happens, it likely comes with a winning score somewhere around 13- or 14-under par — right in the sweet spot for a classic Players Championship finish.

Service First: Woodlake Country Club Earns No. 2 Spot Among America’s Friendliest Golf Courses


North Carolina club builds its reputation on culture, training, and genuine hospitality

Being recognized as one of the friendliest golf courses in the country doesn’t happen by accident. It requires the right culture, consistent training, and a staff committed to creating memorable experiences for every golfer who walks through the door.

That formula is clearly working at Woodlake Country Club in Vass, North Carolina.

The club, operated by Bobby Jones Links, was recently ranked No. 2 on GolfPass’ “America’s 25 Friendliest Public Golf Courses – Golfers’ Choice 2026.” The recognition is based on golfer reviews and reflects a commitment to hospitality that the staff has worked hard to build.

For general manager Jeff Crabbe, the honor was both validating and a bit surprising.

“Our staff from top to bottom goes above and beyond,” Crabbe said. “So I won’t say I was completely surprised, but when I got the email, it was still a great moment. It really validated the hard work our team puts in every day.”

The GolfPass list highlights courses where exceptional service keeps golfers coming back “round after round,” much like the best restaurants and small businesses rely on customer loyalty.

Reviews of Woodlake on GolfPass reflect that reputation.

“All the staff were super nice and very helpful,” one golfer wrote. “The layout is beautiful and the facilities were top-notch. Can’t say enough about it. Highly recommend it.”

A Club Reimagined

Woodlake already had a compelling story long before the recognition.

In 2016, Hurricane Matthew devastated the region and effectively wiped out the lake that once defined the course. The damage forced the club to rethink its future. After a complete renovation and reopening a little more than two years ago, Woodlake has emerged stronger than ever.

The course now operates as a private club with limited public access, welcoming both members and visiting golfers through public tee times and golf packages. Regardless of how players arrive, the goal is the same: treat everyone like a VIP.

And the experience is expected to improve even further when the lake restoration project is completed in the coming years.

A Service Philosophy by Design


Woodlake’s reputation for hospitality is part of a broader philosophy shared by all facilities managed by Bobby Jones Links, an Atlanta-based company that operates roughly three dozen golf properties across the country.

Central to that philosophy is a training program known as the “Member Journey,” or the “Customer Journey” at public facilities.

Allyson Kahl Darling, vice president of experiences for Bobby Jones Links, travels to each property overseeing the programs that shape both team member and guest experiences.

“The Member Journey is our service delivery roadmap,” Kahl Darling said. “We customize it for every property because each club is unique.”

While technical training and operational procedures remain important, she says the company focuses heavily on service training—how employees interact with guests and shape the overall experience.

“Our service training programs are designed around the full guest experience and the entire member journey,” she said. “We emphasize thoughtful, consistent care from the first interaction to the final farewell.”

The goal is to elevate every touchpoint along that journey.

“We want our team members to be genuine,” she said. “It’s not about pushing people through the club. It’s about creating real interactions and meaningful moments.”

Sometimes those moments come from the simplest gestures.

“It can be as basic as making sure a guest walks in and immediately sees a staff member who makes eye contact, smiles, and steps out from behind the counter to greet them,” she said.

Service Starts Before the First Tee

At Woodlake, customer service begins well before golfers hit their first shot.

Bag drop attendants do more than load clubs onto carts. They’re encouraged to interact with guests, learn names, and look for conversation starters—anything from a college logo on a bag tag to a favorite sports team.

The idea is to connect with golfers personally, understanding when they want conversation and when they simply want to enjoy the day.

“Our more experienced staff members take newer team members under their wing,” Crabbe said. “They teach the work ethic and best practices that help create a great customer experience.”

That attention to detail carries through every part of the operation—from the golf shop to the restaurant and back to the bag drop after the round, where staff members unload bags and clean clubs.

“The points of contact that really matter—customer service from the parking lot to the golf shop to the first tee—those are constants for our team,” Crabbe said.

The Right People Make the Difference

Even with training programs in place, Crabbe believes the biggest factor behind Woodlake’s reputation is simply the people who work there.

One recent example illustrated that perfectly.

A golfer who had booked a round through GolfNow drove nearly 90 minutes from Greensboro, only to realize he had forgotten his putter. While checking in, he mentioned the problem to golf shop attendant Baxter Billingsley.

Without hesitation, Billingsley offered a solution.

“Hey, I’ve got my clubs in my car,” he told the golfer. “Let me go grab my putter.”

The golfer offered to pay or leave his driver’s license as collateral. Billingsley declined.

“He just told him, ‘I don’t need anything. When you finish, just bring it back,’” Crabbe recalled.

“It was just thinking on your feet and doing the right thing,” he said. “That was a really cool moment.”

Creating Memorable Experiences

At its core, the Bobby Jones Links service philosophy centers on a few key principles:
Every guest interaction matters, from arrival to departure.
Team members are encouraged to engage warmly and authentically.
Staff focus on awareness, anticipation, proactive service, and empathy.
Operational efficiency matters—but genuine connections matter more.
The goal is simple: ensure every guest feels welcomed, valued, and cared for.

That approach, Kahl Darling says, is exactly why Woodlake earned its recognition.

“They absolutely earned it,” she said. “We’re very proud of our team and our partnership with them.”

For Crabbe, the philosophy comes down to one simple mindset shared across the staff.

“It doesn’t matter what your title is,” he said. “Woodlake Country Club is on all of our titles. We all do whatever we can to make people want to come here—and want to come back.”

Tuesday, March 10, 2026

Troon Launches Access, Ushering In A New Era In Golf Rewards


(SCOTTSDALE, Ariz.)
— Troon, the leader in providing golf and club-related leisure and hospitality services, today announced the launch of Access, a fully integrated golf ecosystem that brings together tee time booking, subscription savings, loyalty rewards, and e-commerce into one connected platform. Branded as “A New Era in Golf Rewards,” Access is designed to reward golfers for their loyalty while making it easier than ever to book, play, earn, and shop.

Access is comprised of four core components: a modern tee time booking engine at GolfWithAccess.com, a free rewards program called Access Loyalty, a paid subscription offering known as Access Premium, and an integrated online retail experience, the Access Shop. Together, these elements create a unified digital experience where every round played and every dollar spent contributes to meaningful rewards.

Through GolfWithAccess.com and the Access mobile app, golfers can book tee times at hundreds of courses nationwide, invite friends directly into reservations, receive tee time notifications, and manage their rewards activity within a single account. Members automatically earn points on eligible rounds booked through the platform and can redeem those points instantly toward future tee times or products in the Access Shop.

More than 200 courses currently participate in the Access ecosystem including premier destinations such as Kapalua Golf, Pronghorn Golf Club, and Troon North Golf Club. The participating network continues to expand, both inside and outside of Troon’s management portfolio.

“Access represents the future of how golfers and courses grow together,” said Troon President and CEO Tim Schantz. “Golfers want meaningful savings, flexible rewards, and a seamless digital experience. Courses want sustained demand, repeat play, and deeper customer relationships. Access aligns those priorities within one connected ecosystem. By rewarding golfers for engaging within our network, we’re not only enhancing the consumer experience, we’re building a long-term growth engine that supports the performance and vitality of the courses we manage.”

Access Loyalty is free to join and enables golfers to earn points for every eligible dollar spent on rounds booked through the platform or on products purchased through the Access Shop. As members accumulate points, they progress through Silver, Gold, and Platinum tiers that unlock accelerated earning rates and expanded redemption flexibility. Points are transparently displayed and can be applied directly during the tee time checkout process, eliminating traditional redemption charts and phone-based booking requirements.

For golfers seeking additional value, Access Premium and Access Premium+ offer subscription-based benefits that include year-round savings on tee times at participating courses, automatic loyalty tier upgrades, guest passes to share savings with friends, and exclusive offers in the Access Shop. The subscription model allows frequent players to maximize savings while continuing to earn and redeem loyalty points within the same ecosystem.

The Access Shop extends the experience beyond the course, offering products from dozens of leading golf brands, including Callaway and TaylorMade, with Access Premium member-exclusive pricing and benefits. By integrating commerce directly into the platform, Troon has created a continuous rewards loop that spans booking, playing, and purchasing.

“Today’s golfers expect convenience and flexibility,” said Jeff Ma, Chief Digital Officer of Troon. “With Access, you can book a tee time, invite your playing partners, earn points automatically, and apply those points toward your next round, all in one place. It removes friction and makes loyalty part of the booking experience itself.”

With booking, subscription, rewards, and commerce now operating as one integrated system, Troon believes Access sets a new standard for digital engagement in golf. As participation grows nationwide, the company expects Access to deepen golfer loyalty while delivering expanded value across every stage of the playing experience.

For more information or to join Access, visit GolfWithAccess.com.

Monday, March 9, 2026

Teen Phenom Blades Brown Nearly Makes History at Puerto Rico Open as Bhatia Wins Big at Bay Hill


Two PGA Tour events produced dramatically different stories on Sunday — a stunning comeback at the Arnold Palmer Invitational and a teenage star who came within striking distance of history at the Puerto Rico Open.

At Bay Hill, Akshay Bhatia delivered a charge worthy of Arnold Palmer himself.

Meanwhile in Puerto Rico, 18-year-old Blades Brown nearly became the youngest PGA Tour winner in nearly a century before a single disastrous hole derailed his bid.

Bhatia’s Bay Hill comeback

Bhatia appeared out of the tournament early Sunday when he missed a 30-inch par putt that left him five shots behind. But the 24-year-old responded with the kind of fearless play Palmer famously preached.

“You must play boldly to win,” Palmer often said — and Bhatia did exactly that.

He ignited the back nine with four straight birdies, including a 60-foot bomb on the 11th. Suddenly the tournament at Bay Hill was alive.

With three holes to play, Bhatia was two shots back. On the par-5 16th, he launched a towering 6-iron at a tucked pin. The ball nearly dropped for albatross before settling inches away, setting up a short eagle and tying the lead.

The drama carried into the first playoff at Bay Hill since 1999 against Daniel Berger. Berger’s par putt on the first extra hole slid by the cup, leaving Bhatia two putts from inside 30 feet to secure the victory.

He calmly rolled them in to capture his third PGA Tour title — and the biggest yet — at the $20 million signature event.

“If he was up there watching, he’s probably pretty proud of how that finished,” Bhatia said, wearing the tournament’s signature red cardigan.

The victory pushes Bhatia inside the world’s top 20 as the PGA Tour heads toward the Masters.

Blades Brown’s near-history in Puerto Rico


While Bhatia celebrated in Florida, a teenage prodigy was making headlines in Puerto Rico.

Brown entered the final round at Grand Reserve chasing history. At 18, the rising star had a chance to become the youngest PGA Tour winner since 1931.

And for much of Sunday, it looked possible.

Brown held a one-shot lead with six holes to play, showing the poise of a veteran despite turning pro just last year — months after graduating high school.

Then came the 13th hole.

His tee shot found a fairway bunker, and his approach toward a green guarded by water drifted right and splashed into the hazard. After the drop, Brown got aggressive again and ran his wedge over the green. The result: triple bogey.

In the span of minutes, Brown went from leading the tournament to trailing by four.

He regrouped admirably, finishing with a 69 and birdieing the final hole to secure solo third, his first top-10 finish on the PGA Tour.

The title ultimately went to Ricky Castillo, who capitalized on Brown’s stumble. Castillo made back-to-back birdies on the 13th and 14th holes and closed with a bogey-free 67 to finish at 17-under, one shot ahead of Chandler Blanchet.

Despite the heartbreak, Brown left Puerto Rico with a breakthrough performance and a spot in the Valspar Championship.

For a player still technically a teenager, it was another sign that one of golf’s brightest young stars is already knocking on the door.

And if Sunday proved anything, it’s that Brown might not have to wait long for his first PGA Tour win.

Friday, March 6, 2026

Titleist Introduces New AIM Designs for AVX, Tour Soft, Velocity and TruFeel Golf Balls


Testing has shown that players using Titleist AIM designs are up to 35% more precise in aligning their putts

(FAIRHAVEN, Mass.) — Titleist expands upon its player-validated golf ball alignment offerings with the introduction of four new Alignment Integrated Marking (AIM) models to help golfers achieve more precise alignment on the greens.

Complementing the AIM designs already available on Pro V1, Pro V1x and Pro V1x Left Dash, the addition of four unique patterns on Titleist’s AVX, Tour Soft, Velocity and TruFeel models rounds out a complete lineup of advanced alignment designs across the entire golf ball family.

AVX and TruFeel models are both offered with new AIM 360 markings, custom printed around the circumference of the golf ball, while AIM Performance designs are featured opposite the sidestamp on both Tour Soft and Velocity, the fourth pole of design space on the golf ball. All four new Titleist AIM golf ball models are now available in golf shops worldwide and on Titleist.com. 

“We’ve conducted significant testing around alignment tendencies and how accurate players are with different types of markings,” said Scott Cooper, Titleist’s Director of Golf Ball Product Development. “The data consistently shows improvement for most golfers when they align their putts with our AIM designs. When we talk about improved performance, it needs to be discernible and impactful to the golfer.”

"Interestingly, AIM is more valuable as you get farther from the hole,” said Frederick Waddell, Director of Golf Ball Product Management. “On a four-foot putt, you might be okay lining up your ball with a standard sidestamp because it's such a short putt. But as you go back to 12 feet or 16 feet, you could be off by up to a foot on either side of the hole as that dispersion cone gets wider. The data really illustrates that, for golfers who like a form of alignment on their ball, our AIM designs can help them be more precise on the greens.”


PRECISION VALIDATED: BEHIND THE DEVELOPMENT PROCESS FOR AIM MODELS

Before every new Titleist golf ball model is introduced, it must undergo rigorous testing to demonstrate discernible performance advantages for the golfer. Titleist Golf Ball R&D and manufacturing teams have approached advanced alignment designs with the same intentionality.

“Golfers expect Titleist to deliver real performance benefits, and that was our goal from the start,” Waddell said. “As we always do, we went to the PGA TOUR and LPGA Tour to understand their use of alignment features and preferred designs.”

Roughly 65% of Titleist golf ball players on the PGA TOUR mark their Pro V1 or Pro V1x with some kind of alignment cue. The first AIM Performance design, currently available on Pro V1 family models, was inspired by the most popular of those tour player additions: a long, straight line. 

Titleist also extended AIM research to dedicated golfers, testing more unique, custom alignment features with Team Titleist members to gauge design appeal. There was clear interest, and not just from Pro V1 and Pro V1x players.

To assess the effectiveness of AIM designs, Titleist Golf Ball R&D developed a proprietary device that measured how precise golfers were in aligning their golf ball to a target in a controlled test. The new technology helped Titleist uncover thousands of data points around alignment tendencies through player testing. 

Golfers were instructed to line up their golf ball to the hole using a variety of alignment cues, and precision was evaluated by measuring the left-right proximity of their aim to the hole through absolute angles. Results revealed a noticeably tighter alignment distribution for golfers using AIM alignment aids compared to those using a standard length sidestamp. Specifically, golfers using AIM were up to 35% more precise with their alignment.

AVX AIM 360

Distinctive alignment design that gradually softens around the circumference of the ball for improved aim and accuracy.

AVX player profile: AVX is designed for players seeking long distance, low spin and a penetrating flight in the long game along with impressive stopping power into the green and a very soft feel.

The new AVX improves short-game control with a softer urethane cover and dials in long-game performance with a faster core formulation and a re-engineered high flex casing layer. 

AVX AIM 360 MAP: $49.99

TOUR SOFT AIM PERFORMANCE

Premium extended three-line alignment for more precise aim and accuracy, available in blue and black or red and black.

Tour Soft player profile: Tour Soft is designed for exceptional performance from tee to green for golfers seeking an excellent combination of distance, feel and spin at a lower price point. 

The new Tour Soft features a brand-new dimple design, core dimension and elastomer cover blend for a more consistent flight, better stopping power and a very soft feel.

Tour Soft AIM Performance MAP: $39.99

VELOCITY AIM PERFORMANCE

Distinctive orange and black arrow alignment design for improved aim and accuracy. 

Velocity player profile: Velocity is recommended for players who prioritize distance from tee to green above all other performance attributes. 

The new Velocity features advancements to every layer of the golf ball, helping deliver longer distance off the tee, lower long-game spin and a more penetrating flight.

Velocity AIM Performance MAP: $29.99

TRUFEEL AIM 360

Unique, continuous red arrow alignment design that wraps the circumference of the ball for improved aim and accuracy.

TruFeel player profile: TruFeel, the softest Titleist golf ball, is designed to provide long distance, consistent greenside spin and an ultra-soft feel.

TruFeel AIM 360 MAP: $24.99

PRO V1 AIM OFFERINGS

In addition to the newly introduced AIM designs for 2026, Pro V1, Pro V1x and new Pro V1x Left Dash golf balls continue to be offered in AIM Performance and AIM Enhanced designs.

The Pro V1 family’s AIM Performance marking is designed after one of the most common additions tour players make to their golf ball: a long, straight line. The 105-degree design is printed on the golf ball’s fourth pole. It is available in black, red, blue and pink colors.

The Pro V1 family’s AIM Enhanced marking is an extended three-line alignment design incorporated into the golf ball’s sidestamp. The built-in visual aid measures over 65% longer than the standard Titleist sidestamp.

From Losing His Tour Card to Bay Hill: Joel Dahmen’s Late Charge Lands Him in $20M Signature Event


Joel Dahmen entered the final tournament of last season knowing his PGA Tour future was hanging by a thread. His last chance to retain a full card ended with a missed cut, sending him back to Arizona with more questions than answers.

He spent the next month at home with his newborn son, unsure what the next chapter of his career would look like. One thing seemed certain at the time: a start in a $20 million signature event at Bay Hill wasn’t part of the plan.

Yet this week, Dahmen finds himself in the 72-player field at the Arnold Palmer Invitational.

The PGA Tour’s new structure — with only the top 100 players keeping full cards instead of 125 — has created tighter schedules and fewer opportunities. For someone in Dahmen’s position, that meant uncertainty about where he would play and how often.

But strong performances in limited chances changed everything.

“It’s nice to hang out with the big kids this week,” Dahmen said Wednesday. “Incredible event. Really hard golf course. It’s definitely elevated, signature event. You can feel it, and I’m just super excited to be here.”

His path to Bay Hill wasn’t paved with sponsor exemptions. Dahmen applied for one nearly every week and received just a single invite — at the WM Phoenix Open — where he missed the cut.

Instead, he played his way in.

He squeezed into the field at Torrey Pines and finished tied for seventh. Then last week, after barely getting into the Cognizant Classic, he delivered a bogey-free final 27 holes to finish tied for ninth.

That surge earned him the final spot in the Bay Hill field — by just five FedEx Cup points over Jordan Spieth, who already had a sponsor exemption.

“No, I could not see myself here,” said Dahmen, 38. “It was the first time in a long time that there was a lot of unknowns in my career. Most players didn’t really know the schedule or what we were going to get into.

“For me, the biggest thing was that every single start is a big start.”

Those starts have suddenly become crucial. Dahmen isn’t eligible for the three signature events following The Players Championship, meaning Bay Hill and The Players represent major opportunities to keep his momentum going. Without his recent results, he could have faced a five-week stretch without a tournament.

Instead, he’s teeing it up against one of the strongest fields of the year.

World No. 1 Scottie Scheffler — a two-time Bay Hill winner in the past four years — headlines a field that includes 19 of the top 20 players in the world. Justin Thomas also returns to competition for the first time since Ryder Cup following back surgery.

“I’ve got to be realistic,” Thomas said. “I haven’t played a tournament in six months. I feel like I can do anything I want with the golf ball at any given time. It’s just going to be concentrating for four-and-a-half, five hours on a very difficult test.”

Dahmen isn’t the only player who fought his way into the event. Austin Smotherman, fresh off a runner-up finish last week, also earned a spot.

For Collin Morikawa, stories like Dahmen’s are part of what makes the Tour compelling.

“That’s part of why people love seeing maybe slightly bigger fields — the underdog story,” Morikawa said. “On any given week there are a lot of guys in the world who can play golf. But opportunities aren’t just handed out. You have to go earn them.

“Joe was given an opportunity. He’s taken that opportunity and turned it into something great.”

A few months ago, though, Dahmen’s career outlook looked far less certain.

The offseason was filled with family time — celebrating his newborn son, hosting Thanksgiving dinner and spending plenty of time on the couch. His golf clubs stayed tucked away until late December, when his wife casually asked if he had thought about what came next.

It was Dec. 27 when he realized it might be time to start practicing again.

“Yeah, the path to the Tour is rougher,” Dahmen said. “The path to stay on Tour is tougher than it’s ever been. There’s a lot of talk about it being more of a closed shop.

“But on the other side, I’m proof that in four events you can play well enough and earn your way into these events.”

Now he has two more chances — Bay Hill and The Players — to keep the comeback going.

“And if you play well in one of these next two,” Dahmen said, “you keep going on the upward trend.”