KENTWOOL Selects Jeff Dezen Public Relations as PR Agency-of-Record

JDPR to provide marketing-communications support to KentWool Performance, makers of the “World’s Best Golf Sock”

(GREENVILLE, S.C.) — KENTWOOL, maker’s of the “World’s Best Golf Sock,” has selected Greenville-based Jeff Dezen Public Relations (JDPR) to serve as the company’s PR agency-of-record. JDPR will support KENTWOOL with strategic planning, product launches, content development and national-level media relations.

KENTWOOL was founded in 1843 and remains one of the nation’s longest running, family-owned textile companies. In 2008 KENTWOOL Performance Division was established to utilize the parent company’s nearly two-century-old heritage of superiority in textiles to create socks which draw upon wool’s natural wicking and cooling properties for moisture management, sheer comfort and other performance ­enhancing benefits. Since its introduction to the marketplace, KENTWOOL has won two Majors and numerous other Tour events and established itself as the preferred sock of both professional and amateur golfers.

“We are thrilled about our new partnership with JDPR,” said Dan Murphy, president at KENTWOOL. “JDPR has a strong history of building and accelerating brands in the golf industry, and we are excited to work with them as we grow the KENTWOOL brand to an international household name.”

“I’ve long said that relationships are longer lasting than any other component in business,” said Jeff Dezen, president of JDPR. “We’re thrilled to extend our relationship with Dan Murphy, with whom we’ve worked on several brands, as we begin a relationship with KENTWOOL. KENTWOOL makes an excellent line of products, and we embrace the opportunity to join their team during a time of momentum and growth.”

For more information, visit www.KENTWOOL.com and www.jdpr.com.