(Sanford, Fla.) - Feel Golf Company announced that the company is introducing a new line of wedges and irons with square grooves ("SG") for the upcoming 2012 season.
The "SG" line and other new product lines will be unveiled at the 2012 PGA show in booth number 2300.
Lee Miller, Feel Golf's CEO stated, "Our new "SG" line has authentic old time square grooves and are non conforming in accordance with the new 2010 groove rule. In a survey of recreational players with handicaps from 9 to 28, most overwhelmingly stated, "We are not Tour players, and this game is hard enough without making it more difficult for us!"
We realized with the 2010 groove rules intended to decrease ball spin; there would be a significant decrease in the short game ability for recreational players - especially from the rough and bunkers.
Feel Golf will offer both conforming and non conforming wedges and irons beginning in Jan 2012 to meet customer's wishes. The square groove club line is identified with the logo "SG" on each club."
"After expanding our product line with the acquisition of Pro Line Sports, we feel it necessary to look for additional ongoing opportunities, this said, our aggressive approach will allow us to continue our increased sales momentum while adapting to our customer's new mind set."
Feel Golf, well known for producing some of the best feeling wedges in the golf industry for the past 25 years - designed by Lee Miller and other leading PGA Professionals - blend inherent playing technology into a new line of wedges and irons called, "SG."
"Feel Golf will continue to make conforming wedges and irons such as the major breakthrough we had last year with the new "Lee Miller Signature" wedge design - improving the feel and performance of our wedges after 20 years.
Therefore, to minimize the loss of ball spin and control for the recreational golfer with the new groove ruling, Feel Golf made significant changes to its business model by adding the "SG" line of non-conforming irons and wedges and reinstate most of the spin lost with the new groove ruling.
Ultimately, the company believes the smaller grooves hurt the typical recreational player far more than the Tour player. It always strives to maximize performance and feel and that's a key benefit to its end customer, the recreational golfer.
Contact: AmericanGolferBlog@gmail.com
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