American Golfer on Facebook

Wednesday, January 5, 2022

ECCO GOLF Ambassadors Henrik Stenson and Erik van Rooyen Create Custom BIOM H4 Designs


(LONDONDERRY, NH)
– ECCO – a leading manufacturer of innovative footwear – announces that Ambassadors Henrik Stenson and Erik van Rooyen have each designed unique custom versions of the ECCO BIOM H4 shoe for the SS22 collection, reflecting their individual styles and personalities on and off the course.

Paying homage to his nickname – and following on from the popularity of his S-THREE ‘Iceman’ design – Stenson has helped with the design of another ultra-cool ‘Iceman’ -inspired shoe in an ice-cold blue and white colorway, with the ECCO logo emblazoned on the sole. Stenson’s special-edition shoe also features his trademark tag reading “Henrik Stenson The Iceman”.

“I’m very excited to once again join forces with ECCO GOLF to create another ‘Iceman’ style,” says Stenson. “ECCO GOLF is synonymous with crafting fantastic shoes, and it’s super cool that they continue to give me the chance to help create my own styles. I have stuck with the icy-cool colors for my BIOM H4, and I really wanted to make it look like you’re walking with ice on the sole of your shoe, hence the bright white and blue colors.”

van Rooyen, who has now established himself as a style icon on tour, has also designed an eye-catching colorway with his custom BIOM H4 shoes, featuring a black insole, white leather outer and a brilliant, patterned finish on the midsole. Hidden on the sole of the shoe is a pop of blue and orange. The design also pays homage to van Rooyen’s love of guitar, with a nod to guitar strings on the uppers of the shoe.

“I am excited to be working alongside the guys at ECCO GOLF to create an awesome custom shoe design,” says van Rooyen. “I really enjoy being different and innovative on the golf course, and I think my design really emulates that feeling for me. It’s awesome to be able to create my own shoe and BIOM H4 is such a great shoe to do it with.”

BIOM H4 demonstrates ECCO GOLF’s dedication to innovation through a pioneering set of features and benefits, including:

- ECCO FLUIDFORM Direct Comfort Technology; a ‘state change’ process that uses specialised fluid materials to form around an anatomical last, ensuring a finely-tuned balance of cushioning and rebound, while also creating a flexible and durable bond without the compromises common with stitched or glued assemblies

- Natural motion, stability, and control with BIOM 2.0 technology that offers low-to-the-ground stability, anatomical support, and a glove-like fit

- The innovative new ECCO MTN GRIP outsole has three different sections for stability and traction, ground penetration, and rotational support throughout the swing

- The T.PU element wraps around the foot from the outsole to the midsole, providing stability while elevating the modern, premium design

Additional detailing includes:

- Reduced seam construction for lightweight flexibility

- X-TENSA INVISIBLE Technology links the sole unit’s T.PU blocks to the lacing system via internal enforcement for 360° stability and a freedom-fit.

- A removable, washable Ortholite foam inlay sole provides long-term cushioning and superior breathability, plus the option of extra width when removed

In addition to Henrik Stenson and Erik van Rooyen, ECCO GOLF shoes are worn in competition around the world by Caroline Masson, Lydia Ko, Fred Couples and Thomas Bjørn, among others. 

For further information about ECCO GOLF, visit golf.ecco.com.

No comments:

Post a Comment