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Thursday, January 21, 2021

Callaway Golf Introduces New ERC Soft Golf Balls


(CARLSBAD, Calif.)
— Callaway Golf Company, an industry leader in golf equipment and innovation, has officially introduced its new ERC Soft Golf Balls. This new lineup will appeal to a wide range of golfers, and each offering promotes fast ball speeds, exceptional feel and outstanding greenside control.

ERC Soft is Callaway’s longest golf ball with soft feel, and it’s built for increased control around the green. To create all that distance, their engineers developed a High Energy Core that promotes maximum speed and total performance from tee-to-green.

The ERC Soft also features a new Hybrid Cover made with a PARALOID Impact Modifier from Dow. This high performance, multi-material construction promotes high launch and low spin for long distance, along with great feel in a durable offering. Around the green it provides outstanding control, so golfers can play aggressively on approach shots, and in their short game. With the PARALOID additive, Callaway is able to deliver the exceptional speed and spin profile for this ball.

To complete the ERC Soft design, a High Speed Mantle works with the core and cover to further enhance ball speed and greenside control. And the Company’s popular Triple Track alignment utilizes Vernier Hyper Acuity to help you choose the right line for better putting accuracy. ERC Soft will be available at retail on February 25th at a retail price of $34.99 per dozen. It will be offered in white and yellow color options.

For more information, visit www.callawaygolf.com.

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