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Thursday, January 29, 2015

Mizzen+Main, Men’s Performance Lifestyle Company, Enters Golf Arena with Big League Design Champions

Upstart menswear and lifestyle brand delivers professional performance apparel with no sweat

(DALLAS) – Mizzen+Main, an American shirt maker and haberdasher, today announced a significant milestone in the company’s two-year history with the opening of their line to golf-centric menswear outlets. After the recent closing of $1.2 million in Series A funding round led by former Astor & Black founder and serial entrepreneur David Schottenstein, the company aligned themselves with the former fashion director at Neiman Marcus, Matthew Singer.

Michael Shank , head golf pro from North Shore Country Club says, "Mizzen and Main was a terrific addition to our Golf Shop in 2014. Their performance dress shirts and henleys were extremely popular with our membership. The products are outstanding and filled a niche I did not previously offer in the shop."

Launched in 2012, Mizzen+Main offers moisture-wicking, wrinkle-free dress shirts designed to blend class and comfort for the active professional. The company also manufactures and retails performance henleys, blazers, and denim. Mizzen+Main sources and manufactures all products in the United States and is headquartered in Dallas.

“Mizzen+Main exists to bring innovation to classic menswear, as we’re creating an entirely new category within the apparel industry,” said Kevin Lavelle, co-founder and CEO of Mizzen+Main. “We’re thrilled with the increased demand we are seeing as a young company and are excited to grow our product offering and continue to deliver the quality apparel and service Mizzen+Main customers have come to know and expect.”

Inspired by modern athletic gear, Mizzen+Main’s dress shirts use a unique fabric blend to wick away moisture, eliminating sweat from showing through the shirt. Shirts feature four-way stretch for a custom fit and do not require dry cleaning. Wrinkle-free technology means only machine washing and hang drying – with no ironing – keep shirts wrinkle-free all day. The same wrinkle-free philosophy was applied to the 0-5 Performance Blazer, a Kickstarter-funded initiative designed for entrepreneurs, athletes, game changers, and men constantly on-the-go.

Mizzen+Main donates a portion of all shirt sales to support veterans and their families through the company’s “A Shirt for A Start” program that provides transition support to veterans bridging the gap between service and the private sector. The company has also partnered on multiple initiatives with the Navy SEAL Foundation.

“Mizzen+Main is going to transform the men’s shirting industry,” said Schottenstein. “I felt that I had made my mark in the clothing business after selling Astor & Black and moved on to other industries, but when presented with Mizzen+Main I recognized immediately this was an opportunity I had to get behind. I have never seen or worn anything similar to their shirts and am very excited to help grow their brand.” Said Lavelle, “We’re creating the first true American professional performance brand, innovating each item to perfection.”

Mizzen+Main professional performance apparel is available online and at men’s specialty shops and luxury department stores across the United States. For more information, visit MizzenandMain.com.

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