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Saturday, August 18, 2012

Dunning Golf Launches Spring 2013 with Vibrant Color, Fabric Innovations


The company also returns to the PGA Expo August 21- 23 in Las Vegas

(NEW YORK) - Dunning Golf enters Spring 2013 with a collection that features fabric innovations, a vibrant color palette and a new Player's Fit shorts and pants.

Spring 2013 is delivered in two distinct collections, CLASSIC and MODERN.

Classic is a clean, traditional reflection of a country club culture, which offers an elegant and simple aesthetic representing the game's heritage with the highest quality.

Re-shaping the classic environment with a more progressive feel, Modern is a reflection of traditional design fueled by athleticism. Just as the era of Modernism represented emerging cultural movements, this delivery re-examines the classic existence based on a true athletic performance.

Introduced for Spring, the new Interface Stretch Pique revolutionizes technical golf fabric with mechanical stretch, extreme wicking yarns and an ultra-soft hand feel. The luxurious fabric has excellent color fastness and the highest breathability, keeping the contact surface of the skin dry in extreme heat. The featured style in this fabric offers an updated button down collar in six solid and stripe colors as well as a traditional polo in 10 colors.

"The new Interface Stretch Pique fabric we've created for Spring 2013 gives golf shops the ability to create a strong folded presentation with a classic look and feel in a tech fabric offered in colors that are fresh and eye catching," said Ralph Dunning.

Known for extraordinary playability, Dunning Golf pants and shorts have repeatedly been identified as the best technical bottoms in golf. For Spring 2013, they'll continue to be offered in the Original Fit plus the company introduces a new Players Fit in shorts and pants. Featuring slight tapering of the leg, v-notch in the back waistband and l-shape pockets with a two-piece waistband they've been designed for increased comfort and playability.

The Merino Wool offering from Dunning is a new generation of Merino fiber. A high performance and renewable natural fiber produced in a sustainable environment, this wool is all natural and 100% Australian. A base-layering system, it's made in the perfect playing weight, naturally regulating your body temperature in any weather. It is certified 'non-mulesed' merino wool from preferred, socially responsible producers and is offered in three styles for Spring. "Unlike synthetic materials, Merino is the benchmark in premium layering. It's very durable over time while maintaining its natural performance. Players will love it for early morning play or a golf trip to Scotland, " said Ralph Dunning."

Dunning Golf returns to the PGA Expo at the Venetian Hotel in Las Vegas, August 20-22, 2012, booth number 207. Ralph Dunning will participate in the Association of Golf Merchandiser's Designer Discussion August 20 at 3 PM to discuss Spring 2013 trends and also in the Fashion Designer Panel hosted by Marty Hackel and Win McMurry August 21 at 10 AM.

Contact: AmericanGolferBlog@gmail.com

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