(ATLANTA) — Following the debut collaboration between Eastside Golf and Jordan Brand on the 2021 Air Jordan 4 Golf, officials from Eastside Golf hosted an exclusive kickoff party in Atlanta to debut their latest co-branded sneaker collab with off-course sneakers the Air Jordan 1 Low and the Air Jordan 12 Mid along with on-course golf shoes the Air Jordan 1 High Golf, the Air Jordan 12 Low Golf and the Jordan ADG Golf.
The theme for the collection is OUT OF THE MUD: For the second time, Jordan Brand and Eastside Golf have partnered in developing a capsule collection to inspire young professionals and show that golf can be used as a tool to help them progress in life.
Olajuwon Ajanaku, the Founder of Eastside Golf grew up in East Atlanta. He gained a golf scholarship to Morehouse College and won a National Championship alongside his co-founder, Earl Cooper. Together, the two formed Eastside Golf with a mission to build a lifestyle golf brand developed to raise awareness about golf among youth and non-golfers and to inspire the culture, promote diversity and continue to be authentic.
While mud is almost universally regarded as negative, many young entrepreneurs are flipping the narrative and embracing the mud as the inspiration for their achievement and the ground floor from which it only gets better.
Not only has Eastside Golf embraced the concept of getting it "out of the mud," the use of red clay on the product as a visual cue is a direct nod to their own journey of overcoming adversity through the game of golf.
The collection is a tangible artifact showing that golf can be, and is, a way to help you win in life. Jordan Brand and Eastside Golf come together to drive a movement around the game of golf. A movement that authentically adds diversity to the game and breaks down barriers by creating an alternative to the sport’s inherent elitism that feels not only aspirational, but also representative of the future.
Out of the red clay, out of the mud…into your goals:
Air Jordan XII Low Golf - Eastside Golf
Returning to Michael Jordan's game-winning classic—but this time built for golf—the AJ12 Low gears up for the course with a springy, full-length Zoom Air unit, plus a hybrid outsole with integrated traction and 7 removable spikes. Transcending traditional golf attire, the design's Metallic Gold accents add flash to your step while sunrise-inspired stitch lines on the upper recall the original '96 design. The Burnt Sunrise outsole symbolizes red clay mud —a reminder that you can overcome adversity, no matter where a bad shot lands you. With legendary looks, all-star features, and Eastside Golf branding throughout, there's nothing stopping you from hitting the back 9.
Air Jordan 12 - Eastside Golf
Transcending traditional golf attire, the AJ12’s design's premium leather and neutral colorway pair with Metallic Gold accents takes a unique pivot from the course to the basketball court. The Burnt Sunrise outsole has a "mud-splatter" effect—a reminder that you can overcome adversity, no matter where a bad shot lands you. Eastside Golf branding, a special edition hangtag, and a custom shoebox add an authentic finish to your game.
Air Jordan 1 High Golf - Eastside Golf
Tailoring the timeless look of MJ's first signature shoe for the golf course, the AJ1 High will keep you comfortable for 18 holes (or even 36). The design's crisp leather gives a premium feel while Metallic Gold accents add some flash to your swing. The grippy Burnt Sunrise outsole symbolizes red clay mud —a reminder that you can overcome adversity, no matter where a bad shot lands you. Eastside Golf branding and a custom shoebox add an authentic finish to your game.
Air Jordan 1 Low - Eastside Golf
The AJ1 Low’s supple Midnight Navy nubuck gives a premium feel while Metallic Gold lace tips add flash to your stride for wherever life may take you. The Redstone outsole symbolizes red clay mud —a reminder that you can overcome adversity, no matter where a bad shot lands you. Eastside Golf branding, a special edition hangtag, and a custom shoebox add an authentic finish to your game.
Jordan x Eastside Golf ADG
The Jordan x Eastside Golf ADG 4 infuses a classic silhouette with nods of Jordan soul. Full-grain, waterproof leather adorns the upper and is coupled with the iconic elephant print on the heel. A tonal Eastside Golf tongue label and red-clay accents connect the silhouette to the “Out the Mud” collection. The rubber sole has an integrated traction pattern that perfectly pairs the grip you need with the versatility and comfort you want.
This is the next generation of golf. You ready?
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