(LOS ANGELES, Calif.) – Continuing one of the most unique sponsorships in sports marketing history, premier ladies’ golf-lifestyle apparel brand LOHLA SPORT will partner with Stefan Wilson and Cusick Motorsports at the 106th Running of the Indianapolis 500 on Sunday, May 29.
For the second consecutive year, the chic LOHLA SPORT logo will be prominently displayed as the title partner on the No. 25 DragonSpeed / Cusick Motorsports Chevrolet, driven by Stefan Wilson and now in partnership with AJ Foyt Racing. The 32-year-old Brit is a fan favorite, coming within four laps of winning the 2018 Indianapolis 500 and finishing third in the 2011 Indy Lights Championship. Wilson is past winner of the coveted McLaren Autosport BRDC Award.
The partnership was conceived by Don Cusick, a LOHLA SPORT shareholder and lifelong race car enthusiast. The intersection of his two passions, golf and racing, lies in each sport’s obsessed fan and participant base. The golf bug has bitten wining drivers Michael and Darrell Waltrip, Kevin Harvick, Jeff Gordan, Dale Jarrett, Rusty Wallace, Kyle Busch and Jimmie Johnson while PGA TOUR stars Dustin Johnson, Ian Poulter and Matt Kuchar have taken laps around the Indianapolis Motor Speedway.
For decades, PGA, Champions and LPGA Tour events were played at Brickyard Crossing golf course located in the Indianapolis Motor Speedway complex.
“Representing LOHLA SPORT at the 106th running of the greatest spectacle in racing is again one of the coolest, most unique opportunities of my career,” says Wilson. “We enjoyed such a great partnership with the brand last year and I’m excited we get to build on that success. LOHLA SPORT is very popular golf and it’s amazing how many racing fans are golfers and vice versa.”
“Taking this market-broadening road to Indy doesn’t happen every day,” says Lisa O’Hurley, Founder and CEO of LOHLA SPORT. “LOHLA SPORT is designed for women who love golf and who are fans of all sports as our outfits are fit for the course, court, racetrack and everywhere between.”
LOHLA SPORT reached new heights in popularity with the recent drop of tis “The Streets of Los Angeles collection depicting the distinct vibes of city neighborhoods. Its “Rodeo Drive,” “Ocean Avenue,” “Hollywood Boulevard,” “Sunset Boulevard” and “Melrose Place capsules feature stylish, playful and classy coordinated tops, bottoms, skorts, outerwear and headwear. Cuts are flattering yet not overtly sexy, made of fine-quality fabrics sourced worldwide and optimize athletic movements.
Buoyed by a “comfortable chic” aesthetic, LOHLA SPORT is attracting a massive following as the company creates a “golfleisure” movement akin to Lululemon and the “athleisure” craze.
Early this year, LOHLA SPORT partnered with golf legend Annika Sorenstam for the golf legend to exclusively wear the brand’s apparel in golf tournaments and other activities. More recently, it signed highly touted LPGA Tour player Maude LeBlanc to a similar role.
More information: www.lohlasport.com, hello@lohlasport.com.
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