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Thursday, May 26, 2022

FootJoy Announces Multi-Year Partnership with LPGA Star Jessica Korda


Already the #1 Shoe on the LPGA Tour, FJ Now Adds First Head-to-Toe Women’s Player

(RELEASE) — FootJoy, the #1 shoe in golf and on the LPGA Tour, has agreed to a multi-year partnership with LPGA star Jessica Korda. Jessica is the first LPGA athlete to wear FootJoy from head-to-toe, including shoes, full line women’s golf apparel and a golf glove.

Already the #1 shoe and glove on the LPGA Tour, chosen by players like Ariya and Maya Jutanugarn, Brittany Lincicome, Austin Ernst, Bronte Law and countless others, Jessica will be the first player to wear FJ women’s apparel.

“I’m super excited to be part of the FootJoy team going forward and honored to be the first LPGA player to represent the brand from head to toe,” said Korda.

“I spend a lot of time figuring out what shoes and apparel are best for my game and to work with a company that only focuses on the game of golf is such an awesome advantage. They really understand my needs as a player.”

Not surprisingly, this commitment to determining the best products for her game has led Korda to be a fixture amongst the game’s elite players.

A six-time winner, her most recent victory came last year at the 2021 Diamond Resorts Tournament of Champions where she won on the first playoff hole. This capped a tremendous year in which she made the cut in all 17 events that she competed. She has already amassed two top 10 finishes in four events this season, including a solo second at the season’s first major championship.

However, she is truly a global ambassador for the women’s game having earned wins in Malaysia, Thailand, Australia and in the Bahamas. She has also competed in three Solheim Cup events and represented the United States on the 2020 Olympic Team in Tokyo.

Throughout the testing process, Jessica has experimented with a wide range of shoes. She has enjoyed the variety of shoes offered by FJ but also knows what works best for her game.

“It’s so great to work with this incredible team, and there are just so many options which is one of the coolest things. It’s not just one shoe for every type of player.”

“My swing is so feel-oriented and it honestly goes from my feet up, where I can notice things like how firm or soft the ground and can sense any breaks in the greens. That’s where the shot process starts for me and then I make my decisions from there. That’s why footwear is such an important piece of equipment for me.”

“I also focus on how the shoe holds during impact. I need enough stability to hold my foot in place while also allowing me to roll my left foot a little bit.”

Jessica will also be wearing apparel from the Women’s GolfLeisure® line and has been working closely with the team to not only find items that fit her style but also influencing products in the development process based on her experience as a female athlete and one of the best female golfers in the world.

Said Korda: “I really like the materials they use. They’re very flattering, the colors are excellent and everything is so comfortable whether you’re playing golf or wearing them off the course.”

“Like footwear, they just have so many options for women, whether it’s long sleeve, short sleeve, pants, skorts or sun protection items. These are important to golfers, but also women in general.”

Jessica will continue her season at the U.S. Women’s Open at Pine Needles Lodge and Golf Club in Southern Pines, NC.

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