Inspired by the Aloha Spirit, designed with a Modern Sensibility
(SCOTTSDALE, Ariz.) — PXG is pleased to announce the launch of its 2022 Aloha Capsule Collection. For the 4th iteration of this collection, the detailed Hawaii inspired floral print has been reconceptualized in PXG’s classic black, white, and grey hues, bringing a sophisticated style to the annual capsule. The 2022 Aloha pieces are sport fashion focused, with a modern twist that is synonymous with the brand.
This collection consists of 13 ready-to-wear styles and accessories. The line ranges from a women’s classic patterned bomber jacket, to a flare skirt with side panel details, to a men’s printed athletic board short and men’s performance polos with printed trim at the collar. Designed to integrate seamlessly in one’s wardrobe, the contemporary print helps bring the lively Aloha spirit to everyday activities, no matter where they take you.
For this campaign, PXG collaborated with photographer Grace Bukunmi to capture the essence of Aloha through the use of vivacious colors that juxtapose the collection’s palette. Bukunmi, much like PXG, has an affinity for Hawaii and wanted to illustrate the collection’s bold, refined beauty, by capturing images in a tropical setting that pays homage to the Hawaiian landscape.
To learn more or shop PXG’s Aloha Capsule Collection, visit PXG.com.
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