Masters Tournament to Make its Debut on Platform that Turns Sports into a Stock Exchange

Fans in 34 states will be able to invest in shares of golfers starting Wednesday

(AUGUSTA, Ga.) – The Masters Tournament will make its debut on Jock MKT (Jock Market) this week, allowing golf fans in 34 states to buy and sell virtual shares of their favorite golfers for real money. Jock MKT is a pioneering mobile platform that is turning sports into a stock exchange. After a soft launch that coincided with the return of the PGA Tour in June, Jock MKT quickly expanded to the NBA and NFL.

“Before the pandemic hit, we hoped to launch Jock MKT around the Masters in April,” said Tyler Carlin, Co-Founder of Jock MKT. “Today, we are looking at a silver lining.  With the Masters happening this week, we have built a loyal user base since June that is excited for golf’s greatest event. We expect the Masters to be our largest market to date. 

The Masters Tournament will commence on Jock MKT with an auction-style IPO stage starting Wednesday, Nov. 11.  The IPO will run from 12 p.m. ET to 9 p.m. ET and the marketplace will determine the price of each golfer’s shares.  Users can join the action through the end of the Masters at any moment for any dollar amount. Jock MKT will also be offering cash prizes for the live trades that produce the best and worst ROI through Sunday.

As an example of Jock MKT’s investing power, if a user invested $10 in shares of Dustin Johnson at the WGC–FedEx St. Jude tournament in August and reinvested the compounded winnings at his next seven tournaments, he or she would have netted $5,246 heading into the Masters.

Jock MKT’s main differentiator is their cash market format. Users can join at any time and for any dollar amount. They can buy and sell shares of NFL, NBA and PGA Tour athletes in real time in real-time, cash out early by selling to another user in-game or hold to the end and receive fixed Jock MKT payouts tied to final player rankings and overall fantasy scoring.

Jock MKT, which is currently available in 34 U.S. states including Georgia, was co-founded by Tyler Carlin, a 2013 graduate of MIT’s Sloan School of Management. The platform raised its first round of funding led by Will Ventures, an early-stage venture capital firm that focuses on companies at the intersection of sports and technology. Will Ventures’ Founding Partner and Managing Director is Isaiah Kacyvenski, a retired eight-year NFL veteran with a Harvard MBA. Accomplice founding partner Ryan Moore, an early investor and current board member of DraftKings, is also a stakeholder in Jock MKT.

Additional investors include: Brandon Adams, poker and daily fantasy sports pro, and former Economics teaching fellow at Harvard; Alumni Ventures Group, investment network for MIT and Harvard alumni; Tim McSweeney, local Boston angel; as well as other strategic investors from the finance and gaming industries.