Bridgestone Golf Supports Tee It Up for the Troops with Limited Edition e12 Soft Patriot Pack

The e12 Soft Patriot Pack Delivers Unrivaled Value-Performance While Supporting America’s Veterans

(COVINGTON, Ga.) – Bridgestone Golf, the #1 Ball-Fitter in Golf, unveiled today its new Limited Edition e12 SOFT Patriot Pack supporting Tee It Up for the Troops. The Patriot Pack features a dozen of the award-winning e12 SOFT white golf balls and a bonus sleeve of the popular e12 SOFT Matte Red, all housed in a red, white and blue themed package that any American patriot would be proud to display. A portion of proceeds from sales will benefit Tee It Up for the Troops.

Tee It Up for the Troops is a national non-profit organization that has donated greater than $11 million to programs that deliver critical services to help veterans from all eras heal and transition from the battlefront to the home front. Through its REUNION Outreach Program and other partnering veteran service organizations, Tee It Up for the Troops provides support for six critical areas of need for veterans and their families: Golf and Sports Rehabilitation, Suicide Prevention, PTSD and Traumatic Brain Injuries, Employment, Housing/Homelessness, and Family/Caregiver Support. Hosting more than 50 charity events held in over 40 states annually, Tee It Up for the Troops considers it a privilege to honor, remember, respect, and support all those who serve(d) in the United States Armed Forces.

“Tee It Up for the Troops and Bridgestone have a storied history together, as the organization’s founding and the Bridgestone Golf brand’s entrance into the U.S. Market coincided in 2005,” said Dan Murphy, President and CEO of Bridgestone Golf. “Over the past 15 years both of us have grown together and we are excited to honor our 15-year relationship with this new e12 SOFT Patriot Pack initiative. Bridgestone continues to serve as a National Sponsor, providing golf balls to the organization’s more than 50 tournaments annually.”

The e12 SOFT delivers increased firepower off the tee and reduced sidespin for players who need it most using a proprietary Active Acceleration Mantle layer as a key component of their 3-piece construction. The Active Acceleration Mantle is comprised of a High-Performance Polymer material that provides increased thrust and higher initial velocity at impact, while allowing Bridgestone to soften the core for greater forgiveness and enhanced feel. In addition, the balls utilize Bridgestone’s Delta Wing Dimple pattern for less drag and optimized aerodynamics. The e12 SOFT is designed specifically for players with less than 105 mph swing speeds who fight sidespin challenges.

The Bridgestone e12 SOFT Limited Edition Patriot Pack hits retail this week and features a selling price of $29.99 per dozen. For more information on the entire family of 2020 Bridgestone Golf balls, visit www.bridgestonegolf.com.