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Tuesday, January 14, 2020

Wilson Introduces New DUO Soft+ Golf Balls

(CHICAGO) — Wilson Sporting Goods announced today all-new DUO Soft+ golf balls for the 2020 golf season. Designed as the world’s softest and longest two-piece golf ball, the DUO Soft+ features the all-new Velociticor  technology for even greater distance.

The DUO Soft+ is a premium two-piece golf ball*,  featuring  an all-new core technology, Velociticor. This technology uses advanced materials to extract and amplify every ounce of power from a player’s swing, which gives golfers greater distance with every shot.

“DUO Soft+ was engineered to give players the ideal blend of longer distances and exceptional feel,” said Frank Simonutti, Global Director of Golf Ball Innovaton.

“In our testing of DUO Soft+, the Wilson LABS team found that when using a driver, the initial velocity of the ball increased by two miles per hour**. “With our Velociticor technology, we are able to make our DUO lineup even longer while maintaining the soft feel the brand is known for.

The new DUO Soft+ comes with 35 compression, giving golfers a ball that not only flies farther but one that provides the desired feel and touch around the course. Golfers can purchase the DUO Soft+ (in standard gloss white)for $19.99 starting January 27, 2020. DUO will be available for  purchase on Wilson.com and at golf retailers.

*World's Softest Claim: The Wilson Staff DUO Soft+ golf ball exhibited the lowest golf ball compression value in Wilson tests of all soft golf balls on the market performed on (04/19/19) at the Wilson Innovation Center.

**Distance Claim: Based upon internal flight testing performed at Humboldt, TN test facility on 05/20/19 (90 mph club head speed)

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