“As the voice of today’s golf fan, No Laying Up produces some of golf’s most influential and creative social media and digital content to a rapidly growing global fanbase,” stated Oscar Feldenkreis, president and CEO of Perry Ellis International. “We are thrilled to partner with them for their upcoming Tourist Sauce series and podcasts as NLU’s distinct and authentic voice aligns perfectly with the Original Penguin brand and encompasses the lifestyle of what it means to be an original.”
Worn throughout history by celebrated golfers, actors, and iconic celebrities, Original Penguin had been adorned and adored by the masters of leisure and sport to define itself as an American classic. Still revered by the icons of today, the brand focuses directly on the golf market and combines many of the original styles, prints and patterns from the 50s, 60s and 70s, blending them with today’s modern technical fabrications.
“We're thrilled to partner with Original Penguin on the launch of their new golf line. The breadth and depth of the line allows all five of us to pick out our own unique style and flourishes, and in the smart, versatile fit that we expect on and off the course,” added Tron Carter of No Laying Up. “In particular, we've been particularly impressed by the fit and fabric of the pants - and we're picky. From Neil's "party boy" patterns to Big Randy's confident, yet understated, aesthetic there's been something for each of us.”
The No Laying Up Tourist Sauce Season 5 video series premieres January 28th and can be found at bit.ly/nolayingup.
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