Desire for New Consumer Home Builds Rises Significantly
(NAPLES, Fla.) — Golf Life Navigators (GLN) – the world’s only virtual marketplace for consumer-to-club connections – just released intriguing real estate statistics on new home construction highlighted by a continued desire to live within a golf community or near a private club.
The valuable industry data results from more than 21,500 prospective private club members completing GLN’s innovative ProGuide3, which focuses on real estate criteria, golf, offered amenities and lifestyle by identifying and “matching” over 450 private clubs and communities across the Sun Belt.
Among the key highlights of GLN’s “New Construction Trends Report”:
- The desire for new construction by consumers in the marketplace rose 150% in 2019.
- The average timeframe for new home transition is 13 months, while the average age of GLN’s real estate buyers is 58.
- 57% of these buyers would like to live within a gated golf community, 95% would also like a full golf membership.
- Among the ideal desires of prospective buyers is a single-family home ranging from 2,000-3,000 square feet with an average price point of $550,000.
- Demand for non-resident memberships has increased almost 8% in the past two years.
- 65% of clubs report they now have a non-resident membership option, which gives consumers the chance to build in a non-golf community and become a non-resident member. This is a 15% increase in the past three years.
“Customers are no longer looking for the huge two-story mega mansions, preferring instead homes and lifestyles promoting wellness, healthy living, kid-friendly as well as offering casual resort-style options,” says Jason Becker, CEO of GLN. “New residential developments that continue to sprout up, especially in the South, are amenity-rich while catering to healthy living, innovative social events that foster friendships and a sense of community, kid-friendly fun areas, exercise options for all levels of fitness and dog parks for pet lovers.”
Becker added, “Non-resident golf memberships are also gaining interest and provide communities with opportunities for buyers to have a fabulous golf experience and live outside the development if desired.”
In September, GLN released its new consumer buying trends report showcasing industry defining data for golf communities and the private club sector. Among the key highlights of this compelling report: 94% of buyers indicate the practice facility is the top-ranked amenity within the golf operation; 46% of buyers indicate a preference to live outside the gates of golf communities, a 4% uptick since 2018; and women value the private club investment aspect as five times more important than the men surveyed.
Based in South Florida with an active presence across the U.S., GLN showcases “best-matched” potential members with golf and country club options in Florida, Arizona, North Carolina, South Carolina, Virginia, California, Texas and Georgia. GLN’s real estate experts, Golf Life Properties, identify primary and secondary residences in golf and non-golf communities.
GLN’s next generation of its marketplace provides unprecedented flexibility and access to its platform for clubs seeking exposure and connection with highly qualified prospective members. The updated GLN marketplace now features three levels of participation to provide clubs with an experience tailored to their membership recruitment needs: Marketplace Entry and Marketplace Link. Marketplace Pro will be GLN’s premier level offering clubs a series of data and analytics programming.
Its proprietary Membership Sales Solutions program assists private clubs in automating their existing sales systems, improving salesperson performance, as well as devising and systemizing personally tailored visits for prospective members. The unique and forward-looking program is a sales system with many aspects that, if desired, can be implemented, customized and fully functional within 24 hours.
Other prominent features of the Membership Sales Solutions Program include social media and digital marketing, website evaluation and recommendations, as well as executive candidate searches and prospect experience audits. The unique “Prospect Experience Audits” act as a “secret shopper” highlighting aspects where clubs both thrive and need improvement in turning tours into members.
More information: www.golflifenavigators.com 800.447.8707.
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