FootJoy Announces Exciting New Additions to the Popular FJ Flex Franchise

New style options and even greater performance for one of the hottest shoes of the year

(RELEASE) — FootJoy, the #1 Shoe in Golf, today launched several additions to the popular FJ FLEX franchise. Expanding on one of the hottest shoe categories of the year, these updates deliver enhanced comfort, style and performance on the course, in the clubhouse and beyond.

With a commitment to delivering superior comfort and versatility on and off the golf course at its core, FJ FLEX now offers waterproof protection and elevated athletic styling with the all-new FLEX XP.  The completely new upper design features a premium, lightweight performance mesh upper with a one-year waterproof warranty.

“Offering an adjacent waterproof category was a critical addition to the FLEX family, with further enhancements to improve the overall design,” said Richard Fryer, Director of Product Development, Footwear.  “This product will excite FJ FLEX wearers and those looking for unrivaled versatility on any surface and in all weather conditions.”

FLEX XP offers all-day comfort with a high-density EVA fitbed and bootie-fit construction that provides a sock-like fit.  The sporty styling combined with a waterproof membrane and proprietary Versa-Trax spikeless outsole, FLEX XP is ready to deliver, rain or shine.

Next is FJ FLEX LE1, the first limited edition release for the FJ FLEX category, featuring a contemporary suede Wingtip Blucher upper that strikes the ideal balance between comfort and style.  The multi-dimensional, translucent rubber traction elements maximize versatility and performance while giving a higher-end look and feel, nestled atop a soft, supportive EVA midsole providing added comfort.  FJ FLEX LE1 is offered in three colors and finished in a super soft suede.

A limited number of FJ FLEX LE1 shoes are available now on FootJoy.com and select retailers, while supplies last.

“With the momentum that we have riding the incredible success of FJ FLEX, it’s really exciting to see what we can do with this footwear franchise,” added Fryer.

VERSA-TRAX OUTSOLE TECHNOLOGY
All FJ FLEX shoes feature the innovative Versa-Trax outsole configuration, a web of multi-dimensional, strategically placed traction elements designed for on and off course wear. The proprietary Versa-Trax outsole technology offers multiple traction zones that maximize golf performance in all conditions and produce exceptional multi-surface grip.
· GOLF PERFORMANCE TRACTION: Pointy, turf-gripping traction elements strategically placed where the foot applies maximum pressure with the ground during the golf swing
· VERSATILE OFF-COURSE TRACTION: Larger, flatter no-slip surfaces for traction and durability
· HYBRID TRACTION: Mix of both on and off course traction elements, engineered to maximize traction on the course during the swing and provide grip when walking on smooth surfaces off the course
· ALL-DAY COMFORT: Lightweight, soft foam cushioning

For more information, visit www.FootJoy.com.  You can also follow the brand on Twitter @FootJoy or on Instagram @footjoy.

FEATURES AND BENEFITS:
FLEX XP
· Proprietary Versa-Trax rubber outsole technology delivers versatile on/off course traction
· Soft and supportive EVA midsole provides soft, cushioned ride
· Premium performance mesh upper
· 1-year waterproof warranty

FJ FLEX LE1
· Silky soft smooth suede uppers
· Multi-layer, extra comfort FitBed
· Translucent rubber traction elements for higher end look and feel
· Soft, supportive EVA midsole provides a comfortable, cushioned ride
· Tonal and contrast lace supplied

AVAILABLE STYLES:
FLEX XP
· Black laced
· Grey laced
· White laced
· Blue laced

FJ FLEX LE1
· Wingtip Blucher – all over Tan suede
· Wingtip Blucher – all over Grey suede
· Wingtip Blucher – all over Navy suede

MSRP:
FLEX XP: $125
FJ FLEX LE1: $165