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Friday, March 8, 2019

Tommy Armour Launches Atomic Line of Golf Clubs

(RELEASE) - The ATOMIC Driver is a brand new, premium driver created for increased performance gains in both distance and forgiveness through its multi-material construction:
Distance: DAT 55 Titanium cup face is 25% stronger than standard titanium to produce higher ball speeds for longer distance.
Forgiveness: 40% larger carbon crown allows for 10grams of discretionary weight to increase MOI for more forgiveness.
Accuracy: New, 6 setting hosel allows for loft, lie and face angle adjustability so anyone can be properly fit.
Speed: 360 degree Aerodynamic design lowers turbulence by 20% at the crown, improving club head efficiency.
Technology: The combination of a cup face design with high strength DAT-55 Beta Titanium allowed engineers to produce a larger, thinner and faster face.
Price Point: [$399.99], $100+ less than other comparable drivers
Available Options:
- 9D, 10.5D: Men’s Right Hand
- 10.5D: Men’s Left Hand

The ATOMIC Fairways and Hybrids are brand new, premium quality clubs created for increased performance gains in both distance and forgiveness through the use of Titanium faces and multi-material construction:
Distance: DAT 55 Titanium cup face produces significantly faster ball speeds than steel, around 1 club longer distance than traditional steel.
Forgiveness: 40% larger carbon crown allows for 10grams of discretionary weight to increase MOI for more forgiveness.
Speed: 360 degree Aerodynamic design lowers turbulence by 20% at the crown, improving club head efficiency.
Technology: Utilizing a patented process, the titanium cup face is brazed to the body of the club to produce faster ball speeds while saving weight to improve forgiveness.
Price Point: FW [$249.99] / HY [$229.99]
Available Options:
- Tommy Armour ATOMIC Fairway Wood
   15-3W, 18-5W: Men’s Right Hand
   15-3W: Men’s Left Hand
- Tommy Armour ATOMIC Hybrid
   18-3H; 21-4H; Men’s Right Hand
   18-3H; Men’s Left Hand

The ATOMIC & ATOMIC MAX iron sets are brand new, premium quality clubs created for increased performance gains in both distance and forgiveness through the use of Titanium faces and multi-material construction:
Distance: DAT-55 Titanium cup face produces significantly faster ball speeds than steel, around 1 club longer distance than traditional steel faces.
Forgiveness: With a face 40% lighter than steel, 60 grams of tungsten of discretionary weight was designed into the sole of the irons to move CG low and towards to the toe for more forgiveness.
Feel: Multi-Material construction of forged cup face and soft steel body provide excellent feel.
Technology: Utilizing a patented process, the titanium cup face is brazed to the body of the club to produce faster ball speeds while saving weight to improve forgiveness.
Price Point: [$799.99]
Available Options:
- Tommy Armour ATOMIC Iron Set – 19-4I, 21.5-5I, 24-6I, 27-7I, 31-8I, 36-9I, 41-PW, 46-AW; Men’s Right Hand
- Tommy Armour ATOMIC MAX Iron Set-Steel – 19.5-4I, 22-5I, 25-6I, 28-7I, 32-8I, 37-9I, 42-PW, 47-AW; Men’s Right Hand, Men’s Left Hand
- Tommy Armour ATOMIC MAX Iron Set-Graphite –  19.5-4I, 22-5I, 25-6I, 28-7I, 32-8I, 37-9I, 42-PW, 47-AW; Men’s Right Hand

The VCG wedges are a players wedge with technology to achieve optimal trajectory, spin, and best in-class feel:
Offered in a variety of loft and bounce combinations:
- 48-52 degree loft: One bounce offering, full sole grind.
- 54-58 degree loft: High or low bounce option each with a matched grind.
- 60 degree loft: High, mid, and low bounces available with a matched grind for each. The 60 degree loft offers the most versatility in bounce/grinds for each player’s preference.
Spin: Proprietary 21 groove design provides improved contact and spin. More grooves displace more turf and sand to promote clean ball contact.
Feel: Forged 1020 carbon steel offers premium feel on every shot, softer than commonly used 8620 carbon steel or 304 stainless steel.
Price Point: $129.99
Available Options:
- Tommy Armour VCG Wedges-Steel -
   Men’s Right Hand (48, 50, 52, 54, 56, 58 & 60 degree)
   Men’s Left Hand (52, 56, & 60 degree)

INFUSION putters have a multi-material design to deliver a high moment of inertia, helping to achieve consistent roll and accuracy, even with off-center strikes:
Offered in four different head shapes:
- Roslin
- Newhaven
- Phoenix (pictured)
- Aero / Aero CB
Speed Balance Technology: The CNC milled putter insert utilizes a converging milling pattern at the center of the face, and a more dispersed pattern as it approaches the toe and heel, resulting in improved distance control by 60%
Price Point: $179.99
Available Options:
Men’s:
- Roslin (33”, 34” & 35” length) in Right Hand and Left Hand,
- Newhaven (34” & 35” length) in Right Hand,
- Aero (33”, 34” & 35” length) in Right Hand,
- Aero (34” & 35”) in Left Hand, Phoenix (34” & 35”) in Right Hand, Aero CB (35” & 38” length) in Right Hand
Women’s:
- Roslin & Newhaven (33” length) in Right Hand only

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