Bridgestone’s New TOUR B XW-1 Wedges Deliver Buttery-Soft Feel and Enhanced Spin Greenside

New Biting Rail Milled Finish Grooves Optimize Spin and Control Greenside

(COVINGTON, GA) – Bridgestone Golf – the #1 ball-fitter in golf, revealed today its new TOUR B XW-1 collection of wedges, its softest and highest spinning wedges ever designed for better players. The XW-1 Wedges feature Bridgestone’s proprietary, new Biting Rail Milled grooves leading to more spin on approach and greenside recovery shots. Premium forged from 1020 mild carbon steel, the XW-1 Wedges provide the ultimate in soft feel better players prefer.    

“Low-Mid handicappers are going to love the control and feel that our new TOUR B XW-1 Wedges deliver,” said Zack Kupperbusch, Golf Club Marketing Manager – Bridgestone Golf.  “The combination of the industry’s most premium forging and our new Biting Rail Milled grooves provide unparalleled softness and optimum spin on a variety of short shots.”      

The new TOUR B XW-1 Wedge series is designed with three separate sole configurations, each intended to optimize the types of shots played with that particular club. The F (Flat) sole is found in the 50-degree gap wedge, and intended to optimize turf interaction on full or mid-range approach shots providing added stability at impact for a more penetrating ball flight. The M Sole, or the “Multi-Purpose Sole” characteristic of the 52, 54, 58 and 60-degree wedges, focuses on providing versatility for all the varying shots one would hit during a round.  From hooded bump-and-runs to open-flange flop shots, the M-Sole delivers maximum controllability. Finally, the A Sole, or the “Forgiving Sole” offers supreme forgiveness in the 56-degree wedge, whether you’re hitting an explosion shot to get out of a steep face bunker, or pin-hunting from the fairway.

The XW-1 wedges are available in right-hand only with a satin chrome finish and come stock with a Modus Tour 105 stiff shaft.  With retail availability beginning March 1, 2019, the street price will be $139.99 per club. The TOUR B XW-1 wedges will be available through Bridgestone Golf’s proprietary equipment demo program, Test Drive, and all Club Champion retail locations.  

For more information on Bridgestone Golf’s award-winning TOUR B family of golf balls and clubs, visit www.bridgestonegolf.com.