New Discover Puerto Rico DMO Retains Dan Shepherd Public Relations to Conduct Golf Audit

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(RELEASE) – Dan Shepherd Public Relations announced that Discover Puerto Rico – a new Destination Marketing Organization (DMO) managing marketing efforts for the island’s tourism industry – retained the company to perform a strategic audit of the travel destination’s golf product.

The DMO is led by Brad Dean, formerly CEO of Myrtle Beach Area Chamber of Commerce. Through his leadership, Dean is credited for transforming that area from a languid, regional destination to worldwide recognition.

“Our mission is to create a global brand for Puerto Rico and revitalize tourism to newly prosperous levels," said Dean. “Travel and tourism can drive economic growth and change lives when done well. It takes in-depth information to make astute strategic decisions, and we’re counting on Dan Shepherd Public Relations to provide that to the DMO pertaining to golf.”

An unincorporated U.S. territory, Puerto Rico’s history, tropical climate, natural scenery, traditional cuisine, tax incentives, and conviviality of island natives make it a coveted destination for travelers from around the world. It particularly appeals to Americans who can take direct flights from many cities without needing a passport to visit.

“Brad Dean and Discover Puerto Rico’s Chief Marketing Officer Leah Chandler are widely regarded as tourism industry innovators,” said Dan Shepherd, a golf and travel destination specialist since 1998. “They’re inspired, creative and decisive, and they require accurate details when making crucial decisions. We look forward to presenting them with the crucial information needed to successfully determine the island’s golf tourism strategy.”

For more information about Discover Puerto Rico, visit www.PuertoRicoDMO.com.

For more information about Dan Shepherd Public Relations, e-mail dan@danshepherdpr.com, call 703.403.5317, or visit www.DanShepherdPR.com.