Popticals Selects The Media Group to Manage Its Public Relations Efforts

(ST. LOUIS, MO) - Popticals, maker of compact performance eyewear, has selected The Media Group, a communications firm based out of Chicago, Illinois to handle public relations efforts for its innovative line of sunglasses for the golf market.

Entrepreneur and Popticals founder David Porter saw a problem: sports sunglasses have no easy and safe way to be carried around when not in use. The cases wrap-around sunglasses come with are too bulky, and without a case, they often end up broken or lost. So David did what he does best and invented a solution: a design that allowed wrap-around sunglasses to compact down to a small size.

Popticals was founded with a spirit for innovation and adventure. They build portable, premium sports sunglasses that provide high-performance eyewear when you need them, and a convenient, safe way to store them when you don't. With industry-leading NYDEFGOLF nylon lenses manufactured for Popticals by Carl Zeiss Vision, Popticals offer the same clarity as glass lenses while remaining 18% lighter than polycarbonate lenses used in most other sunglasses.

At the heart of their patented design is the FL2 Micro-Rail System. Built into the frames, the FL2 Micro-Rail System's track and stainless steel components allow the lenses to slide in parallel to each other for compact storage. The glasses then fit inside a small, durable case that keeps them safe when not in use. This gives Popticals their unique portability while offering premium sports performance.

For more information on Popticals visit www.Popticals.com.