Bridgestone Golf Named IMG Academy’s Official Golf Ball Provider

(COVINGTON, GA) – Bridgestone Golf – Innovator of premium golf balls, clubs and accessories – is joining forces with the acclaimed IMG Academy to assist in the development of numerous young golfers who attend the school and partake in its popular camps. The new relationship will designate Bridgestone as the Official Golf Ball provider of the Academy.

Bridgestone will support IMG’s talented youth by providing award-winning golf balls as well as donating a variety of high-quality clubs and accessories for use by general student and camping populations. The relationship ensures that IMG athletes have access to the best available equipment, while Bridgestone can build brand loyalty by introducing its products to potential long term golfers, many of whom will go on to play at the collegiate and professional levels.

IMG Academy has an outstanding reputation for helping young athletes achieve their full potential in a variety of sports, including alumnus Paula Creamer, an LPGA Superstar and Bridgestone Golf ambassador. This announcement marks the latest prominent organization to select Bridgestone as their preferred equipment provider, joining the University of Oklahoma and Vanderbilt University among others.

“We want our athletes and campers to have access to first-class equipment and are supremely confident in Bridgestone’s ability to deliver it,” said IMG Academy Director of Golf Neil Coulson. “We are proud to align with such an outstanding company who is so well respected in the industry.”

As part of the agreement, Bridgestone receives prominent branding throughout select IMG facilities, including the golf instruction and performance center.

“IMG Academy has established itself as one of the premier facilities in the world for junior athletes and routinely cultivates outstanding talent,” says Heather Arnold of Bridgestone Golf. “The programs are top-notch and we look forward to helping the next generation of IMG students and campers achieve and surpass their golfing goals.”

Separating Bridgestone from all other ball manufacturers is the company’s unique and proven approach to new product development. It introduced a proprietary Ball Fitting System in 2007 and uses the data gathered to drive research and development. This real-world understanding of player needs has led to numerous technological breakthroughs. More information on the company’s ball, club and accessories offerings are available at www.bridgestonegolf.com.

The company’s professional staff features 14-time major winner Tiger Woods, FedExCup champion Brandt Snedeker, Olympics bronze medalist Matt Kuchar, Masters winner Fred Couples, three-time major champion Nick Price, recent PGA Tour winner Hudson Swafford, Bryson DeChambeau, and LPGA Tour stars, Paula Creamer and Karrie Webb.