Global Value Commerce to Unveil New PGA Value Guide Website at 2017 PGA Merchandise Show

(RALEIGH, NC) – Secondary-market expert Global Value Commerce (GVC) – owner and operator of the world’s largest e-commerce platform for pre-owned golf equipment and new golf gear – will unveil its new PGA Value Guide website at booth 1259 at the 2017 PGA Merchandise Show in Orlando, FL on January 25-27.

Founded in 2004 as a partnership between Global Value Commerce and PGA Interactive (managed by Turner Sports in partnership with the PGA of America), the revamped valueguide.pga.com includes a new logo and mobile-friendly design for even greater utility.  A new PGA Professional-only login allows members to access exclusive features to help grow their golf equipment businesses and better manage inventories.

The PGA Value Guide is used by more than 7,000 PGA Professionals as the primary resource to value golf clubs and turn used trade-ins and demos, as well as un-hit overstock product, into cash.

“The PGA Value Guide retains its position as the preeminent value assessment resource for golfers and PGA Professionals,” says Ed Byman, CEO of GVC.  “It is to golf clubs what Kelley Blue Book and Edmunds are to pre-owned cars – the ultimate, unbiased authority that properly and affordably gets golfers into upgraded equipment to play better.”

The PGA Value Guide impacted more than $150 million in equipment sales in 2016 and $1 billion since the inaugural edition in 2004.

Millions of golfers use the PGA Value Guide on their paths to buy new and pre-owned golf clubs to ensure they receive the highest overall trade-in value for their current golf clubs. They also research current trade-in promotions, pricing on new and pre-owned equipment, product specifications and reviews, and PGA-staffed online and offline retailers that offer clubfitting to purchase equipment that suits their games.

A recent Golf Datatech survey shows a record 75% of golfers are interested in trading in their golf clubs.  The timing couldn’t be better as trade-in values are higher than ever due to higher introductory price points and longer product lifecycles by equipment manufacturers.

PGA Professionals who use the PGA Value Guide can receive national trade-in promotions, periodic trade-in bonuses and free exposure for their facilities to millions of purchase-minded golfers.

More information: GlobalValueCommerce.com, 866.780.0119.