Nike Golf: Traction Takes a New Course

New Nike Flyknit Elite debuts Articulated Integrated Traction that decouples the medial heel and lateral forefoot areas

(RELEASE) - As seasoned golfers will attest, a proper golf swing is built from the ground up. A flat, stable front foot and torqueing back foot enhance power, accuracy and consistency.

To align with this asymmetrical process and ultimately facilitate better footwork, Nike designers created Articulated Integrated Traction. Developed via research and athlete testing, the all-new traction decouples the medial heel and lateral forefoot area to help propel the athlete through the swing. "When our team of designers started creating what would become Articulated Integrated Traction we factored in foot performance through every aspect of the swing,” explains Gentry Humphrey, VP Nike Golf Footwear. “We also considered the various surfaces and angles a golfer has to play through each and every round and worked hard to create traction that performs in every condition."

The articulated channels also allow for better balance while keeping the golfer lower to the ground. A unique TPU tread design offers continuous traction that replaces traditional spikes without sacrificing grip.

Debuting on the new Nike Flyknit Elite, the traction is paired with a full-length Lunarlon midsole for responsive cushioning and a lightweight, breathable one-piece Flyknit upper. The first shoe featuring Flyknit specifically engineered for golf performance, it presents targeted support in key areas to keep the foot locked down and stable. Dynamic Flywire provides midfoot lockdown throughout the motion of the swing while a mid-height collar conforms to the athlete’s foot and helps prevent grass and other debris from entering the shoe. A TPU skin for dew protection was added along the upper’s edge.

The Nike Flyknit Elite will be available in two colorways (pure platinum/cool grey and black/clear jade) June 16 at nike.com and select retailers.