Maide by Bonobos Unveiled Spring 2016 Collection at PGA Merchandise Show

Launches Light-Weight Highland Pant and Expands M-Flex Program for Upcoming Season

(RELEASE) - Maide by Bonobos unveiled its Spring ‘16 collection at the PGA Merchandise Show introducing a light-weight version of its popular Highland Pant and a significant expansion of the innovative M-Flex Flatiron polo design. The style-meets-performance brand will also showcase new fashion prints and patterns for the season.

In anticipation of the warmer months, Maide by Bonobos launches a light-weight version of its best-selling Highland pant ($118) and short ($98) in four colors (navy, safari khaki, grey, faded red). The water resistant stretch fabric is antimicrobial and moisture wicking and is two ounces lighter than the original style. Like all Maide bottoms, the light-weight version comes with a curved waistband, tailored thigh, and a shortened rise to provide a made-to-order look off-the-rack and includes a gel waistband inset to keep shirts tucked in. The Highland pant program will also offer three fits with the introduction of a “tailored cut” rounding out the already existing slim and straight options.

After a successful inaugural year for the brand’s M-Flex Flatiron polo ($88), Maide by Bonobos brings its innovative design into other categories including a quarter zip vest ($128), quarter zip sweater ($128), and long sleeve polo ($98). Modeled after the construction of running apparel, the M-Flex design stitches moisture-wicking and antimicrobial performance fabrics together with flat-lock seams, reducing abrasion to the skin. The design also incorporates stretch cotton polyester bi-swing back panels over the shoulder blades for an increased range of motion.

Maide by Bonobos will also debut its first ever 100% cotton polo ($68) at the PGA Merchandise Show, which launches in March 2016. With a drop hem back, button down collar, and six color options (heather charcoal, heather navy, white, heather pink, heather brick, heather turquoise), the polo makes for the perfect top for a golfer looking for a classic, streamlined look and breathability.

Complementing the performance elements across categories, the spring collection is full of vibrant colors, fun prints, and fashionable designs. A variety of classic menswear patterns such as grids, mini-checks, plaids, and pinstripes are offered amongst its top-selling pants while large-scale palm prints and various stripe styles are represented in tops, most notably in Maide’s Flatiron Polo program ($98; available in slim and standard fits).

Maide by Bonobos is available at www.maidegolf.com (free shipping both ways, easy returns) as well as specialty stores and pro shops across the country including New York Golf Center, Golfsmith, and select PGA Superstore locations. The brand is also available to try on in person at Bonobos’ owned and operated Guideshops, currently located in 20 cities across the country. To experience Maide by Bonobos in person visit www.bonobos.com/guides for a fitting appointment.