Buffalo Brand Invigoration Group to Promote ‘Youth on Course’

(RESTON, VA) – Youth on Course has selected Buffalo Brand Invigoration Group to manage a publicity and media relations campaign that stimulates nationwide growth for the non-profit organization.

Providing children and teens with special access to golf and its numerous benefits, Youth on Course has engaged nearly 15,000 youngsters through a curriculum emphasizing healthy lifestyles, academic success, and college and career development.

Buffalo will promote Youth on Course’s affordable green fees of $5 or less, college scholarships and mentorship opportunities through paid internships and caddie initiatives. Since 2011, fundraising has led to roughly 380,000 subsidized rounds of golf and more than $600,000 in educational awards.

Youth on Course started in northern California, expanded statewide and extended into Oregon, Idaho, Nevada, Arizona and Utah.

“The rapid adoption and success of Youth on Course in California and western states means growth across America is within reach,” says Adam Heieck, Executive Director of Youth on Course. “Buffalo is the ideal partner to help spread the word and help make this goal a reality."

"Empowering young people is essential to strengthening golf for future generations,” says Rich Katz, Managing Director of Buffalo. “Youth on Course has built a scalable framework to impact even more lives, and Buffalo is poised to share their inspirational stories.”

Headquartered in Reston, VA, Buffalo has offices in New York, Boston, Denver, Minneapolis, Raleigh and Richmond. Its public relations, strategy development, integrated marketing, social media and design work in the golf, sport and lifestyle sectors increases awareness, market share and profits for companies and organizations operating in more than 40 countries. The LPGA, World Golf Foundation, Nicklaus Brands, ECCO, ARCCOS Golf, Galvin Green, GolfBoard, PGA National Resort & Spa, Sea Pines Resort, BOYNE Golf, Telluride Ski & Golf Resort and the Kauai Visitors Bureau are among Buffalo’s clients.

Additional information: www.youthoncourse.org, 831.625.4653; www.BuffaloBIG.com, 703.761.1444.