Imperial Headwear Launches New Consumer E-Commerce Website

(BOURBON, MO) -  Imperial Headwear goes live with its new consumer e-commerce website this week at imperialsports.com, where consumers can purchase the company's products directly.

"The new website is a completely new approach to our brand and business," says David Shaffer, Director of Marketing at Imperial Headwear. "We've not only made our best-selling styles available online to consumers, but we are also offering themed collections of our best-sellers with icon logos. Consumers can now log onto imperialsports.com, shop the site, and purchase a single Imperial cap."

The website prominently features the exciting new Imperial powered By Coolcore caps, as well as information and a video explaining the breakthrough cooling technology.

Icon Collections available to consumers on the new website include:
* Coolcore Collection: New line of caps with cooling technology.
* Imperial Collection: Imperial's best-selling styles from the golf line.
* Nautical Collection: East coast modern prep icons with a seaside flair.
* Tailgate Collection: Local pride for game day.
* Flag Collection: The most popular flags from around the world.
* Outdoor Collection: Hunting and outdoor icons for the true gentleman.
* Classic Icon Collection: Timeless icons for those that like to kick back and have a good time.

For further information, visit imperialsports.com or call (800) 950-1916.