CHASE54 to Unveil New Brand Identity at PGA Merchandise Show in Orlando

(RELEASE) - CHASE54, the evolving golf apparel brand and namesake for “the perfect score” in the sport, will present its new brand identity at the PGA Merchandise Show in Orlando. The brand portfolio will include a new logo, tagline, brand story, brand video, brand advertisements, booth presence and new website.

“CHASE54 is at the tipping point of phenomenal growth and we identified a need to elevate our marketing presence to align with the remarkable level of our garments,” says Lulu Faddis, Creative Director and Chief Designer for CHASE54. “We look forward to sharing our new brand portfolio with the industry and believe we are poised to compete on a whole new level,” Faddis adds.

The company engaged in a comprehensive brand audit process in May 2015. Through extensive research inside and outside the industry, CHASE54 has built a new brand manifesto that will launch alongside the Fall 2015 Collection, in stores June 15, 2015.

In addition to this elevated presence, CHASE54 will introduce its cohesive family of signature technologies. “Our goal is to highlight to the industry that we actually create these fabrics,” Faddis explains. “Many understand we are strong in design and special features, but core to what we are doing is the luxe performance of the beautiful fabrics our scientists create. When buyers and consumers feel the fabrics and come to understand we develop them independently,” she says, “they are beyond impressed.” Faddis adds that the CHASE54 team says “you have to feel it to believe it.”

For more information surrounding CHASE54 and its new brand presence or technologies, please contact Director of Marketing and PR Amy Yanda-Lee at: 877.718.2121 X801 or amy@chase54.com.
To schedule a time to meet with CHASE54 at the PGA Merchandise Show, contact Denise Pittsley at: 877.718.2121 X 808 or denise@chase54.com.

To learn more about the brand, visit www.chase54.com.