Titleist Leads the Way at the Frys.com Open

(RELEASE) - The PGA Tour season kicked off this week, and the first stop of the 2014-2015 season is the North Course at the Silverado Resort and Spa for the Frys.com Open. Hosting the event for the first time, the North Course has recently been renovated and lengthened to 7,203 yards to provide a stern test for the best players in the world.

While most of the field is seeing the course for the first time, many players agree that driving the golf ball well will be the key to success.

"I think it's important to hit it in the fairway because of the type of grasses and the rough. It's going to be difficult to control your ball out of the rough." Said Titleist Pro V1x loyalist Lee Westwood. "It's a very nice golf course to play and will be very challenging"

Titleist Brand Ambassador Tim Clark agrees with Lee's sentiments.

"It's a great golf course... it's going to reward good play, and if you struggle you're going to see that in the scores, too. It's a tough driving course and for me I feel like there's some really narrow holes out there"

To play well this week and get off to a fast start to the season, players will have to trust their their games, and their equipment.

Fast Fact: The last three Frys.com Open Champions have been Titleist golf ball loyalists. Bryce Molder (2011), Jonas Blixt (2012) and Jimmy Walker (2013)

BY THE NUMBERS: 2014 Frys.com Open
Titleist is the overwhelming golf ball of choice with 92 players in the field trusting a Titleist Pro V1 or Pro V1x golf ball for their success. That’s more than five times the nearest competitor with 17 and more than all competitors combined.

Titleist was also the top choice among players in the irons (39) and sand, lob and approach wedge (148) and putter (57) categories.