PSA highlights Jack Nicklaus and charitable impact of Nicklaus Golf Balls

Innovative, premium product helps raise funds for children’s charities

(RELEASE) - To help raise awareness and funds for St. Jude Children’s Research Hospital and the Nicklaus Children’s Health Care Foundation (NCHCF), the iconic Jack Nicklaus has starred in a public service announcement highlighting the charitable impact of Nicklaus Golf Balls. The PSA first aired last month during the Golf Channel and CBS broadcasts of the PGA Tour’s FedEx St. Jude Classic.

For every dozen golf balls sold through nicklaus.com, Nicklaus Companies makes a minimum donation of $1 each to St. Jude and the NCHCF. Online customers also receive free domestic shipping and, if FedEx delivery services are used, another $1 is donated to St. Jude. Customers can also make voluntary contributions at checkout, and to date, nearly 80 percent have chosen this option.

“As a father and grandfather, being able to help support these wonderful programs that benefit so many children is something about which I am extremely passionate,” Nicklaus said. “Golf is a wonderful game and we know our golf balls will help players of all skill levels perform to the best of their ability, but more important, this is about giving back and helping those in need.”

Nicklaus worked closely with experts in materials, technology, engineering, design and manufacturing to develop his made-in-the-USA product. Tested and perfected under his active supervision, Nicklaus Golf Balls are exclusively sold at nicklaus.com and pro shops at the more than 200 domestic Nicklaus Design courses. This saves players money by reducing costs built into products sold through traditional retail channels. As a result, the premium line is attractively priced on nicklaus.com at $28 to $32 per dozen, and generates greater charity donations.

Howard Milstein, Co-Chairman of the Nicklaus Companies, added, “We’re proud to increase the visibility and effect of our company’s long-standing commitment to children’s healthcare, and to support the wonderful and essential work of St. Jude.”

Launched just over eight months ago, Nicklaus Golf Balls solve the golfer’s dilemma of which golf ball best fits their clubhead speed. All you need to know is the tee you hit from: Nicklaus Black for those who hit from the back, usually black tees; Nicklaus Blue for the middle tees; and Nicklaus White for the forward tees. Based on the insight that swing speeds can be derived by knowing the tees golfers regularly use, each model was designed to positively impact players who swing within specific ranges. The color-coding makes choosing the correct ball easy, benefitting scores, pace of play and enjoyment of the game.