Cool Clubs Partners with New York Golf Center

(SCOTTSDALE, AZ) - Custom clubfitting giant Cool Clubs has teamed up with N.Y. Golf Center. Based in New York City, New York Golf Center has begun using Cool Clubs Fitting Technology and proprietary software with Trackman, to get the best fit possible in the golf industry.

In line with all Cool Clubs fitting locations, N.Y. Golf Center will have more than 12,000 demo combinations of clubheads and shafts to fit golfers. Once the correct fitting files have been created for a golfer's new clubs, order fulfillment will take place at Cool Clubs' Scottsdale, AZ headquarters factory, with all of the modern technology used to build to the correct fitting specifications. It's a perfect fit for both companies.  N.Y. Golf Centers have fortified a renowned reputation for 25-plus years as New York City's #1 golf retailer.

"We are excited to be working with a true partner in Cool Clubs," says Joshua Chervokas, Chief Operating Officer of N.Y. Golf Center. "Our company philosophies really meld well in that we are both always striving to be the best. And to this end, we have each achieved great individual success. Cool Clubs CEO Mark Timms and I are always exploring ways to improve, so I'm not just excited about the capabilities we have added now but also about the future innovations we can develop together. This partnership is great for us and for the industry as a whole, and it will be the driving force in custom fitting as we look to the future of the game."

The N.Y. Golf Center Shop was launched in summer 2008, offering discriminating players golf's most comprehensive fitting options coupled with tour caliber build, repair and customization services. To provide players an opportunity to test the latest high-end and TOUR-only products, N.Y. Golf Center features Cool Clubs proprietary fitting carts, software and frequency machines. That's just one of the many reasons it's recognized as a Golf Digest Top 100 Fitting Center and an industry leader in custom fitting.

"Our center powered by Cool Clubs fitting studios features the most comprehensive fitting and build services available," says Chervokas. "From the new player looking to get a value priced starter set or the most-demanding player seeking the best clubs money can buy, we can fill all golfers' needs to ensure their best golfing experience."

Likewise, Cool Clubs executives are elated by this new partnership. "We believe this venture with N.Y. Golf Center is an amazing opportunity for both companies," says Vito Berlingeri, Cool Clubs Marketing Director. "It's a marriage of two leaders that ultimately will provide the greatest-possible benefit to golfers.