Product Review: TaylorMade Project (a) Ball

Somewhere between scratch golfers and those just beginning their love affair with the game, rests the vast majority of players. TaylorMade may have just captured this massive group with the introduction of its Project (a) ball.

We all want more length off the tee, but most distance balls provide yardage while failing miserably on much-needed spin into and around the greens. TaylorMade engineers have designed Project (a) to deliver that approach-shot spin. This game-changing spin comes from SOFT TECH - a new cast urethane cover that's specially formulated to be soft, durable and very responsive.

The first mass test of Project (a) came at this year’s AT&T Pebble Beach National Pro-Am, where more amateurs played it than any other ball. And the numbers weren’t even close ... 83 amateur golfers played Project (a), compared to 25 by its nearest competitor model.

Impressive distance off the tee, paired with increased spin around the greens is a winning combination. Stopping the ball closer to the pin for shorter putts leads to lower scores. Simple.

The three-piece Project (a) is an 86-compression ball - meaning you don’t have to own a 100-mph swing to enjoy its full benefits. Golfers with slower swing speeds are able to compress Project (a) with normal effort - achieving the max yardage that’s so desired.

If you’re playing a high-priced premium ball for the feel, but don’t believe you’re getting the distance you deserve off the tee, TaylorMade may have the ball for you. Easy to compress ... easy to spin ... easy to see that Project (a) could be the solution to lower scores.

For more information, visit www.taylormadegolf.com.